Marketing Tech: Page 2

Forrester: Agencies' data platforms capture significant ad spend but face challenges

To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014.
By Robert Williams • Sept. 24, 2019
Roku's new tool measures incremental reach across OTT, TV ads

Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.
By Dianna Christe • Sept. 23, 2019
CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.
By Peter Adams • Sept. 20, 2019
E!, Vans boosted results with Facebook's new interactive ad formats

Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.
By Robert Williams • Sept. 20, 2019
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019
ABC embeds full 'A Million Little Things' episode into YouTube ad

The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.
By Robert Williams • Sept. 19, 2019
Study: Brand perceptions get bigger ding from social media than news

Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.
By Chris Kelly • Sept. 19, 2019
Yum Brands taps Walmart CIO for global digital, tech strategy

Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019.
By Samantha Ann Schwartz • Sept. 18, 2019
ANA: One-third of advertisers revised media agency contracts in past year

Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.
By Barry Levine • Sept. 17, 2019
Opinion
For retail brands, there's never been a better time to mine millennial FOMO

Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019
PepsiCo's new loyalty program offers cash back via PayPal, Venmo

PepCoin aims to foster loyalty among customers as mobile optimization has become key to customer engagement with loyalty programs.
By Robert Williams • Sept. 13, 2019
Column
Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative

Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.
By Natalie Koltun • Sept. 13, 2019
KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019
Finding the next unicorn: An investor's look at the DTC landscape

There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.
By Cara Salpini • Sept. 11, 2019
Google targeted by state authorities in antitrust probe

The probe will focus on Google's "overarching control of online advertising markets and search traffic."
By Robert Williams • Sept. 10, 2019
NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.
By Robert Williams • Sept. 09, 2019
Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.
By Robert Williams • Sept. 05, 2019
Porsche test drives branded games on Amazon's Twitch

A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 03, 2019
Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.
By Barry Levine • Aug. 29, 2019
Report: Amazon tests data clean room to improve audience targeting

Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.
By Robert Williams • Aug. 28, 2019
Opinion
From data lakes to data lanes

An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.
By Stephan Bruneau • Aug. 28, 2019
Whole Foods tops grocery ad spending in Q2

The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.
By Lauren Stine • Aug. 27, 2019
Google proposes radical privacy framework to protect users and ad targeting

The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.
By Barry Levine • Aug. 23, 2019
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019
Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game

Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
By Robert Williams • Aug. 22, 2019

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