As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Real estate marketer Rent. creates TikTok solutions platform

The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

By Aaron Baar • Nov. 3, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

Apple draws Meta’s ire again with new policy around boosted posts

New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

By Jessica Deyo • Oct. 27, 2022

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

By Peter Adams • Oct. 21, 2022

Marriott and Lowe’s try a more curated approach as media network newcomers

Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

By Peter Adams • Oct. 20, 2022

Ahold Delhaize USA brings retail media in-house

After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

By Jeff Wells • Oct. 19, 2022

How to leverage sports communities for brand engagement

As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

By Sara Karlovitch • Oct. 17, 2022

DoorDash expands self-service ad tools for CPG brands

PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers. 

By Sara Karlovitch • Oct. 17, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022

FuboTV reports success for advertisers using Unified ID 2.0

The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

By Jessica Deyo • Oct. 3, 2022

The realities of a unified CTV measurement tool may shock advertisers

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

By Michele Madaris • Sept. 28, 2022

Omnicom launches online retail practice as clients seek full-funnel view

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

By Aaron Baar • Sept. 26, 2022

Drizly offers another round of ad solutions for brands

With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

By Sara Karlovitch • Sept. 23, 2022

Retail media makes up 11% of global ad spend, GroupM says

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

By Chris Kelly • Sept. 21, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

Roku enlists agencies to help small businesses with streaming ads

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

By Aaron Baar • Sept. 19, 2022

Brands are driving cultural change — here’s how agencies can too

If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

By Erin Moran • Sept. 19, 2022

Apple tees up bigger search ads push ahead of holidays

New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

By Peter Adams • Sept. 15, 2022

Walmart vies for bigger holiday ad budgets with self-service expansion

A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

By Peter Adams • Sept. 14, 2022

GM is first brand to integrate with NBCU’s data platform

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

By Chris Kelly • Sept. 13, 2022

Dentsu adds Web3 features to advertising tool kit

Web3 club will help the holding company’s clients navigate the next stage of the internet. 

By Aaron Baar • Sept. 12, 2022