Marketing Tech: Page 2

Google delays third-party cookie phaseout to 2023

Amid renewed antitrust interest around the world, the tech giant updated and clarified the timeline for a major change to how the ad industry tracks and targets consumers.

By Chris Kelly • June 24, 2021

Opinion

Successful personalization demands a balance of strategy, tactics, technology and skills

Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization well, writes Gartner's Noah Elkin.

By Noah Elkin • June 23, 2021

Explore the Trendline➔

Trendline

E-commerce

Even as the economy reopens, certain consumer behaviors are likely to persist, making e-commerce a key tactic for marketers.

By Marketing Dive staff

Ad-Lib.io expands automation's role in delivering relevant digital creative at scale

With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers. 

By Chris Kelly • June 21, 2021

Sponsored by Straker

The CMO balancing act: Crossing the canyon

In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost.

Opinion

Brands must go beyond advertising to connect in a post-COVID-19 world

The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett.

By Chris Gannett • June 14, 2021

Google tightens Android policies, shrinking already-limited mobile ad tracking

The move mirrors Apple's IDFA changes from earlier this year and further curbs advertisers' abilities on mobile.

By Asa Hiken • June 10, 2021

Apple doubles down on privacy, further complicating tracking and targeting

Also previewed at the company's WWDC event was a FaceTime upgrade to help it compete in a videoconferencing market accelerated by the pandemic.

By Chris Kelly • June 10, 2021

Instacart announces $1M ad initiative to boost Black-owned brands

The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.  

By Catherine Douglas Moran • June 10, 2021

Colgate extends wellness push for Hum app with Obé Fitness deal

The dental care brand also introduced a sonic logo this week in another sign of how it is embracing digital channels to engage consumers.

By Natalie Koltun • June 08, 2021

Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups

Several announcements from the CRM platform's Connections event addressed a growing need for customer data that can be applied with privacy in mind.

By Peter Adams • June 03, 2021

Sponsored by FatTail

The flight to direct: Why premium programmatic will rule in the post-cookie world

Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights.

By Doug Huntington, CEO of FatTail • June 01, 2021

Google scales data-driven Ads, e-commerce push in preparation for cookie deprecation

During its Marketing Livestream event, the tech giant detailed expanding opportunities around data and partnerships with WooCommerce, GoDaddy and Square.

By Asa Hiken • May 28, 2021

ANA: 89% of marketers put higher premium on supplier diversity

With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.

By Peter Adams • May 28, 2021

Yum to acquire AI-based company Dragontail Systems for $72.3M

The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders.

By Julie Littman • May 27, 2021

How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

By Chris Kelly • May 21, 2021

Google boosts e-commerce push with new tech, Shopify partnership

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

By Asa Hiken • May 20, 2021

Series: When supply chain and marketing intersect

The supply chain and marketing departments have historically been disparate. But that's changed as supply chains have entered the public eye.

What's old is new: Brands craving connection with consumers turn to livestreaming

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

By Maria Monteros • May 19, 2021

Diageo bets on data-driven partnerships with new Collaboration Center

The facility features an immersive visitor experience and offers access to the spirits marketer's data and analytics resources.

By Asa Hiken • May 18, 2021

Walgreens adds advanced TV, first-party data play to retail media network

The pharmacy chain will now let brands reach consumers via OTT, CTV and linear TV across an inventory of 2.5 billion daily impressions.

By Chris Kelly • May 18, 2021

Aiming for reinvention, Apple eyes ad growth after privacy changes

The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.

By Robert Williams • May 13, 2021

Walmart to acquire virtual fitting room startup Zeekit

The retailer said the new technology will allow customers to test clothing from its private labels and national brands it carries.

By Maria Monteros • May 13, 2021

Podcast ad revenue to exceed $2B by 2023, IAB forecasts

Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.

By Robert Williams • May 13, 2021

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 13, 2021

Trade Desk stock tumbles despite earnings beat as concerns over growth mount

Investors are concerned about the prospects of its cookie alternative and the company's growth potential compared to competitors in the CTV space.

By Chris Kelly • May 11, 2021