Marketing Tech: Page 2

Chipotle debuts branded apparel dyed with recycled avocados

Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

By Dianna Christie • Aug. 04, 2020

BuzzFeed goes DTC with content-driven commerce deal

Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers.

By Dianna Christie • Aug. 03, 2020

Explore the Trendline➔

Trendline

What you need to know about data in marketing

The pandemic has accelerated digital transformation, pressuring marketers to master the types of data and analytics capabilites that can improve personalization and foster loyalty during a volatile period.

By Marketing Dive staff

Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last

The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.

By Peter Adams • July 31, 2020

Google's ad revenue falls 8% for 1st decline in 26-year history

YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.

By Robert Williams • July 31, 2020

Walmart fortifies fledgling ad platform with omnichannel analytics offering

Procter & Gamble, Mondelēz and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.

By Peter Adams • July 30, 2020

62% of agencies will ramp up video production after readjusting to WFH demands

A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.

By Dianna Christie • July 28, 2020

1st certified brand safety officers quickly put to the test

Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.

By Graham Vyse • July 28, 2020

Michelob Ultra gives NBA fans a way to virtually attend live games

A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

By Robert Williams • July 27, 2020

Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.

By Peter Adams • July 24, 2020

NBCU's Syfy channel to host shoppable TV special

The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

By Dianna Christie • July 24, 2020

Order from your inbox? Walmart and Yahoo team up on grocery

Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.

By Jessica Dumont • July 21, 2020

NBC spoofs its own ad pitch with '30 Rock' primetime special

Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.

By Chris Kelly • July 17, 2020

Hulu tests self-service ad tool for small businesses

Hulu Ad Manager will let a company activate, manage and track a campaign for as little as $500.

By Robert Williams • July 16, 2020

Consumer habits rapidly evolved in H1 2020. Here's what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.

Coke adds contactless tech to Freestyle machines to meet COVID-19 challenges

Digital soda fountain screens will now display a QR code that lets smartphone users make and pour their selections without having to download an app.

By Peter Adams • July 13, 2020

Facebook considers political ad ban through November

The decision has not been finalized but comes after 397 brands pledged to boycott the social network for its role in spreading misinformation and hate speech.

By Dianna Christie • July 13, 2020

Esports revenue outlook gets another downgrade as pandemic halts live tournaments

Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.

By Peter Adams • July 10, 2020

Kroger to launch targeted audio ads in store

The new program will allow CPG companies to better target shoppers while they're on the path to purchase.

By Jessica Dumont • July 09, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 09, 2020

Kraft Heinz offers peek behind packaged foods curtain in 1st podcast series

"Table Stakes" delves into various aspects of the marketer's brands, including those more obscure to U.S. audiences.

By Peter Adams • July 09, 2020

WPP's GroupM launches multicultural marketplace with 300 vetted publishers

By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.

By Dianna Christie • July 08, 2020

Pernod plans crowdsourcing app to axe hate speech from social media

The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.  

By Robert Williams • July 02, 2020

Opinion

Why digital OOH advertising is especially effective right now

Brands have an opportune moment to reach consumers as they reemerge from lockdowns, writes Xaxis' Roey Franco.

By Roey Franco • July 02, 2020

Lululemon snaps up at-home workout platform Mirror for $500M

Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

By Daphne Howland • June 30, 2020

Amazon's brand value tops $400B, while TikTok debuts on top 100

Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

By Dianna Christie • June 30, 2020