Marketing Tech: Page 2
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Courtesy of Uber Eats
Uber Eats delivers support to restaurants, comedy to Super Bowl in 'Wayne's World' tie-up
As competition heats up with DoorDash, Uber Eats readies its Super Bowl ad debut and urges people to support local restaurants by waiving fees Feb. 3-7.
By Robert Williams • Feb. 03, 2021 -
Courtesy of Event Farm
OpinionA future for virtual? Adapting to a fatigued event audience in 2021
In a remote world, brands must find unique ways to break barriers and maximize audience engagement and participation to stay ahead this year, Accenture Interactive's Mark Curtis writes.
By Mark Curtis • Feb. 03, 2021 -
Trendline
Connected TV
The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers, especially for engaging viewers who are moving away from linear TV.
By Marketing Dive staff -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 02, 2021 -
John Hazard
How Google's third-party cookie alternative will affect marketers
The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising — but ad-tech players still have concerns.
By Chris Kelly • Feb. 02, 2021 -
Facebook focuses on enhanced brand safety with topic exclusion tools
As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.
By Robert Williams • Feb. 01, 2021 -
Courtesy of Apple
Apple reports record revenue with IDFA changes set for 'early spring'
The company saw revenue hit $111.4 billion in its first quarter, a 21% year-over-year lift fueled by double-digit growth in each product category.
By Chris Kelly • Jan. 28, 2021 -
Permission granted by Hovercraft Studio
Nike store plots virtual outdoor adventure with mobile tech
QR codes, AR and geofencing are used in an in-store experience that is designed to keep COVID-19 precautions in mind.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Walmart
Walmart links with The Trade Desk in extensive overhaul to ad business
Now known as Walmart Connect, the retail media network is looking to scale into a top-10 offering by developing its own demand-side platform.
By Peter Adams • Jan. 28, 2021 -
Courtesy of Lego Group
Lego teams with Universal Music Group for TikTok-like kids app
Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.
By Chris Kelly • Jan. 28, 2021 -
Courtesy of The Coca-Cola Company
Coke delivers coffee-flavored soda from Walmart by drone
To promote the product launch, the company offered drone delivery in the "buzzworthy" community of Coffee County, Georgia.
By Robert Williams • Jan. 26, 2021 -
Shutterstock
Sponsored by 8th Wall5 reasons WebAR should be part of your marketing plan
Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans.
By Tom Emrich • Jan. 25, 2021 -
Omnicom's patent-pending software ties earned media to sales
OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.
By Robert Williams • Jan. 22, 2021 -
Courtesy of Procter & Gamble
P&G expands marketing 7% amid higher demand for household brands
The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller.
By Robert Williams • Jan. 21, 2021 -
Adthena buys Kantar's paid search business as marketing consolidation ramps up
Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite.
By Robert Williams • Jan. 21, 2021 -
Opinion
Unbound media: 6 lessons for a post-agency world
As digital media increasingly present effective alternatives to traditional ad buys, they also increase the value of and control over data, pushing more marketers to take operations in house.
By Jim Singer, Brooks Levering, Luis de Lencquesaing and Piyush Gupta • Jan. 20, 2021 -
What to know about second-party data as marketers tilt toward collaboration
Forecasts from Winterberry Group outlined use cases in areas like insights and measurement, while cautioning how second-party data can be misapplied.
By Peter Adams • Jan. 15, 2021 -
Courtesy of WWE
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.
By Chris Kelly • Jan. 13, 2021 -
John Hazard and Lisa Burdige
88% of marketers say collecting first-party data is a 2021 priority, study says
About half of respondents have amplified digital experiences and strategies to collect more first-party data, per Merkle's 2021 Customer Engagement Report.
By Chris Kelly • Jan. 12, 2021 -
Photo by rawpixel on Unsplash
S4 buys agency Tomorrow to expand MediaMonks' business in China
The group's third acquisition of the new year signals marketing M&A may be ramping up after stalling during the early days of the pandemic.
By Robert Williams • Jan. 12, 2021 -
Courtesy of Amazon Music
Amazon signals bigger podcast ambitions with Wondery buy
The acquisition comes as streaming audio services and radio broadcasters look to expand their audiences on mobile devices and smart speakers.
By Robert Williams • Jan. 04, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 04, 2021 -
Courtesy of Walmart
Walmart boosts new advertisers on media network by 40%
A self-serve platform that launched in January is now responsible for half of the retail chain's sponsored products ads revenue.
By Robert Williams • Dec. 22, 2020 -
Courtesy of PepsiCo
Mtn Dew opens 'direct-to-gamer' store for DTC sales, loyalty rewards
The website can help parent company PepsiCo collect first-party data on younger consumers who are interested in gaming and esports.
By Robert Williams • Dec. 21, 2020 -
Sandy Skrovan
Why Kraft Heinz leaders say their new strategy will drive growth beyond the pandemic
The CPG giant is upping its marketing spend 30% as it seeks to understand how consumers connect to its brands.
By Megan Poinski • Dec. 17, 2020 -
Courtesy of Zoom
Cookieless tracking, need for first-party data top 2021 concerns for ad buyers, IAB says
While budgets are expected to increase, concerns about data privacy, ad tracking and cross-platform measurement remain.
By Chris Kelly • Dec. 16, 2020
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