Marketing Tech: Page 2

DTC's impact on marketing unlikely to cool despite slew of bad news, analysis says

GroupM's Brian Wieser ​suggests blows to would-be disruptor brands like Brandless may tell a story that's more negative than underlying trends.

By Peter Adams • Feb. 25, 2020

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.

By Dianna Christie • Feb. 20, 2020

74% of marketers implement personalization in 6 or fewer channels, study says

Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.

By Robert Williams • Feb. 19, 2020

Column

Comic Dive: Breaking Up Is Hard To Do

As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization.

By John Hazard • Feb. 14, 2020

Starbucks names new CMO focused on bridging physical, digital experience

In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

By Peter Adams • Feb. 14, 2020

Kroger's self-serve ad platform addresses attribution challenge with sales data

By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.

By Dianna Christie • Feb. 14, 2020

Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says

Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.

By Natalie Koltun • Feb. 13, 2020

IAB seeks balance between consumer privacy, ad personalization with industry-wide collaboration

Project Rearc is the trade group's response to California's new privacy law and Google's plan to end support for third-party cookies.

By Robert Williams • Feb. 11, 2020

Opinion

The world spins faster. Does your brand?

In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's​ Satoru Wakeshima.

By Satoru Wakeshima • Feb. 11, 2020

Burger King, Tim Hortons invest in personalized drive-thru tech

The brands' menu boards will offer locational, situational and customized offerings similar to McDonald's rollout of Dynamic Yield.

By Julie Littman • Feb. 10, 2020

56% of marketers think AI will negatively impact branding in 2020, study says

While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.

By Dianna Christie • Feb. 07, 2020

Google plans crackdown on 'disruptive' video ads

The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads.

By Robert Williams • Feb. 06, 2020

Dunkin' names new VP of marketing strategy amid pivot to integrated approach

CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team. 

By Peter Adams • UPDATED: Feb. 5, 2020 at 9:16 a.m.

Budweiser flips bottle labels for selfies, social sharing

The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.

By Robert Williams • Feb. 03, 2020

Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

The move comes after Walmart debuted its own in-house ad portal last month.

By Dianna Christie • Feb. 03, 2020

Amazon's ad sales surge 41% to record $4.8B

On its Q4 earnings call, executives detailed how the e-commerce giant can help deepen brand engagement and customer loyalty via its ad offerings.

By Robert Williams • Jan. 31, 2020

Ikea goes after urban millennial consumers

The Swedish furniture retailer plans to open a new concept store in Vienna, Austria. The catch? Cars aren't welcome.

By Caroline Jansen • Jan. 29, 2020

Opinion

One size does not fit all for brands in music

As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.

By Glenn Minerley • Jan. 28, 2020

How Super Bowl regular Avocados From Mexico keeps its strategy fresh

With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.

By Peter Adams • Jan. 27, 2020

Accenture Interactive partners with Ideoclick to expand e-commerce services

The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon.

By Robert Williams • Jan. 23, 2020

With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario

The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.

By Peter Adams • Jan. 22, 2020

Olympics, election power 7.2% lift in 2020 US ad spending, study predicts

More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.

By Robert Williams • Jan. 21, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Column

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.

By John Hazard • Jan. 17, 2020

Opinion

Retail resolution: Watch everything Toys R Us does in 2020

The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.

By Jason Grunberg • Jan. 17, 2020