Marketing Tech: Page 2

Opinion

How to win loyalty in the age of the promiscuous consumer

Businesses must adapt to consumers' changing expectations and desires, says Qualtrics's Luke Williams.

By Luke Williams

Study: Many publishers' EU sites are faster and ad-free under GDPR

When ads do appear on E.U. versions of publishers' sites, Google DoubleClick is being used to serve them. 

By Erica Sweeney • June 04, 2018

Report: Digital ad marketplace for publishers gains steam with new members

Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google.

By Erica Sweeney • June 01, 2018

Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt

Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.

By Chantal Tode , Erica Sweeney • June 01, 2018

Study: Just 53% of marketers blend TV and digital video strategies

This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads. 

By Erica Sweeney • June 01, 2018

Opinion

How AR is poised to transform event marketing

Because of their sensory, experiential focus, events are the perfect proving ground for the immersive tech, writes Helios Interactive's Michael Schaiman.

By Michael Schaiman

Meeker: Data-driven online experiences create a 'privacy paradox'

The closely-watched annual trends report points to a slowdown in smartphone shipments but continued growth in digital media consumption, with mobile driving the gains. 

By Erica Sweeney • May 31, 2018

Google adds programmatic audio buys to DoubleClick

The update comes as music streaming services like Spotify are expected to grow their user bases to 1.2 billion, collectively, this year.

By Erica Sweeney • May 31, 2018

Macy's moves $400M media account to Publicis Groupe

The change is in line with the retailer's efforts to explore new digital initiatives.

By Erica Sweeney • May 30, 2018

Google shows off Home features with interactive mini golf experience

Visitors can RSVP online, and those who attend receive a pair of golf socks and can enter for a chance to win smart home products. 

By Erica Sweeney • May 30, 2018

Study: Amazon replaces Microsoft as third most-valuable brand

Overall, brands saw their largest-ever annual increase in value, according to an annual ranking from WPP and Kantar Millward Brown.

By Erica Sweeney • May 29, 2018

Ford tries to bridge gap between drivers and cyclists through VR

An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.

By Erica Sweeney • May 29, 2018

AmEx pilots blockchain-based loyalty rewards with Boxed

The credit card company is offering loyalty members 5x the rewards points on certain products and brands during the test. 

By Erica Sweeney • May 29, 2018

Urban Outfitters launches third-party marketplace, tests self-checkout

The retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps, during a call with analysts.

By Erica Sweeney • May 25, 2018

Opinion

4 signs bots may be stealing your ad dollars

As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags. 

By Michael Tiffany

Absolut displays traveler selfies at 2 airports to promote 'World' vodka

People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.

By Erica Sweeney • May 24, 2018

Accenture launches programmatic services arm in swipe at agency space

The consultancy is working with brands like HP, Radisson Hotel Group and Melia Hotels on an initiative aimed at improving transparency and business outcomes. 

By Erica Sweeney • May 24, 2018

Caesars Entertainment sees 24% engagement lift for email using AI

The casino operator is betting on technology to create personalized emails with "emotionally targeted" language to drive conversions.

By Erica Sweeney • May 23, 2018

Chobani on the power of in-house creative and not obsessing over efficiency

The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.

By Peter Adams • May 23, 2018

IAB: 65% of marketers move all or parts of programmatic buying in-house

Improved ad performance, greater transparency and better targeting are just some of the reasons for an uptick in the trend.  

By Erica Sweeney • May 23, 2018

Study: Amazon's Q1 smart speaker market share plummets

While the e-commerce giant's Q1 market share dropped to 43.6% from 81.8% year-over-year, Google's jumped to 26.5% from 12.4%.

By Erica Sweeney • May 18, 2018

Starbucks caffeinates China strategy with more social gifting, AR

The chain is ramping up digital services in a country it says offers the most innovative mobile ecosystem in its global portfolio.

By Erica Sweeney • May 17, 2018

Report: Amazon tests retargeting ads in strike at Google, Criteo

Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on. 

By Erica Sweeney • May 15, 2018