Marketing Tech: Page 2
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US podcast ad spend surged 53% in 2018, IAB and PwC find
Spending is forecast to hit $678.7 million this year and reach more than $1 billion by 2021.
By Robert Williams • June 04, 2019 -
Report: Amazon eyes buying Boost Mobile from T-Mobile, Sprint
Speculation suggests a platform that could power drone package deliveries and driverless vehicles is behind the e-commerce giant's interest.
By Robert Williams • June 03, 2019 -
Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.
By Dianna Christe • June 03, 2019 -
What do publishers gain from behavioral ad targeting? Not much, researchers say
A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.
By Peter Adams • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer
The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.
By Peter Adams • May 29, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Ann Schwartz • May 28, 2019 -
Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs
To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country.
By Barry Levine • May 28, 2019 -
OpinionWhat brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
By Peter Adams • May 24, 2019 -
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019 -
Airbnb and 23andMe partner to tap interest in heritage travel
Consumers' interest in genetic testing to better understand personal heritage is also driving travel to those countries of ancestry.
By Dianna Christe • May 22, 2019 -
Deep DiveIs DNA analysis the future of personalized marketing or a false positive?
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
By Laura Klepacki • May 21, 2019 -
AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
By Dianna Christe • May 20, 2019 -
Study: 1 in 100 ad impressions come from malicious source
More than 60% of in-banner video ads and security issues came from just three SSPs.
By Robert Williams • May 17, 2019 -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
ColumnComic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
By John Hazard • May 17, 2019 -
Amazon acquires key Sizmek ad tech as rivalry with Google grows
The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution was confirmed Friday.
By Peter Adams • UPDATED: May 31, 2019 at 10:27 a.m. -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Facebook to advertisers: Get ready for Clear History
If users wipe their activity outside of Facebook, it could put another serious dent in some types of ad targeting.
By Barry Levine • May 16, 2019 -
Report: PepsiCo recruits for new in-house team merging data, media planning
With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies.
By Dianna Christe • May 15, 2019 -
OpinionWhy blockchain could realistically improve ad buys
Now that the hype around blockchain in digital media has cooled, the industry should focus on creating efficient, decentralized marketplaces with fewer middlemen and greater transparency, writes Parsec Media's Marc Guldimann.
By Marc Guldimann • May 15, 2019 -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
Walmart adds 1-day shipping as delivery battle heats up
The retailer's announcement raises the stakes for competitors and comes just weeks after Amazon upgraded its Prime delivery to next-day for many products.
By Ben Unglesbee • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019
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