Marketing Tech: Page 2
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CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend
Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.
By Robert Williams • July 24, 2019 -
Marketers expect tech vendors to clean up ecosystem as complexity grows, study says
The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.
By Dianna Christe • July 24, 2019 -
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
McDonald's departing global CMO will be replaced by 2 new SVPs
Two current employees will fill the freshly created roles of global marketing SVP and SVP of marketing technology after Silvia Lagnado leaves in October.
By Barry Levine • July 23, 2019 -
Pampers links with Alphabet unit on connected baby monitoring system
Lumi by Pampers includes sensor-equipped diapers and an app that monitors activities to help parents raise "quantified babies."
By Peter Adams • July 22, 2019 -
Jimmy Dean sponsors Time's Apollo landing celebration in new AR app
The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.
By Dianna Christe • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Amazon's ad boom continues, but marketers find some features lacking, report says
Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."
By Barry Levine • July 18, 2019 -
Martech M&A deal value doubles to $7.2B amid 'scramble' for data, study says
Consulting firm R3 said 40% of the biggest acquisitions in the past six months were for marketing technology companies.
By Robert Williams • July 17, 2019 -
OpinionDon't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
By Alon Tvina • July 17, 2019 -
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
By Barry Levine • July 16, 2019 -
Deep DiveNo ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
Turner pilots in-game ad verification for console platforms
Turner's ELeague will promote ad inventory in games like "Grand Theft Auto" or "Madden" for which marketers can track viewability metrics.
By Robert Williams • July 14, 2019 -
British Airways, Marriott International set the stage for GDPR fines outside tech industry
"GDPR is designed to protect consumers and their data," said Tim Erlin, VP of product management and strategy at Tripwire. "The type of company holding that data is irrelevant."
By Samantha Ann Schwartz • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Honest Tea vending machines let people donate to charity
Customers can increase their transaction amount with an "Up Your Impact" purchase and vote on philanthropic projects they wish to support.
By Robert Williams • July 11, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
Deep DiveMarketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Koltun • July 08, 2019 -
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
The retail giant's e-commerce has grown quickly, but at a cost, and without achieving the primary goal of denting Amazon's market share.
By Ben Unglesbee • July 03, 2019 -
OpinionMarketers must boost their data confidence. Here's how they can do it
It won't be long before first-party data becomes a dividing line in the industry, so what can marketers do today? Advertiser Perceptions' VP of business intelligence Stuart Schneiderman weighs in.
By Stuart Schneiderman • July 02, 2019 -
Country Time taps programmatic OOH to advocate for lemonade stands
Messaging is customized in several cities where there are ordinances against operating a lemonade stand.
By Dianna Christe and Chantal Tode • July 01, 2019 -
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019
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