Marketing Tech: Page 2
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WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018
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Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018
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NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018
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How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018
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OpinionBranded AI: 4 key truths for a new frontier
Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.
By Cheryl Barbee
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64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018
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Facebook kills 5K ad targeting options to combat discriminatory practices
The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.
By Erica Sweeney • Aug. 22, 2018
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OpinionBalancing act: Using customer data from your loyalty program the right way
How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.
By Lucy Sharman-Munday
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Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers
The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship.
By Erica Sweeney • Aug. 20, 2018
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Out-of-home ads can boost customer loyalty by 275%, study finds
When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality.
By Erica Sweeney • Aug. 17, 2018
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Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
By Erica Sweeney • Aug. 15, 2018
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Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak
The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.
By Erica Sweeney • Aug. 15, 2018
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Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
By Natalie Koltun • Aug. 14, 2018
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Study: Social media, email marketing are best for digital lead generation
Most marketers say the effectiveness of digital lead generation is improving overall.
By Erica Sweeney • Aug. 14, 2018
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ColumnComic Dive: Bitcoin Bank
Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
By John Hazard and Lisa Burdige
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Oreo supports left-handed struggles with special packs that open from the opposite end
The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.
By Erica Sweeney • Aug. 14, 2018
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OpinionThe future of marketing design: A people-first approach
Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.
By Aninya Ahluwalia
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McDonald's reveals new tech-focused flagship store in Chicago
The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.
By Erica Sweeney • Aug. 13, 2018
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Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
By Erica Sweeney • Aug. 13, 2018
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Revlon switches WPP's Grey for new in-house agency
The marketer's decision comes as it plans to ramp up a focus on e-commerce, digital marketing, data and analytics, as well as its incubator.
By Erica Sweeney • Aug. 13, 2018
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Stella Artois urges drinkers to savor every sip in new mindfulness audio guide
StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.
By Erica Sweeney • Aug. 09, 2018
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Deep DivePrivacy is dead, long live privacy
After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.
By Naomi Eide • Aug. 09, 2018
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Q&ACampbell's VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.
By Chantal Tode • Aug. 08, 2018
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Only about 1/3 of businesses report full compliance with GDPR rules, study finds
By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach.
By Erica Sweeney • Aug. 08, 2018
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Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 07, 2018