Marketing Tech: Page 2
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Dive AwardsCampaign of the Year: Amazon's 'Jurassic World' delivery
The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.
By Natalie Koltun • Dec. 03, 2018
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WPP's Grey links with startup platform Betaworks to tap into tech innovation
Grey will be Betawork's sole marketing partner under the exclusive deal, and can glean insights from the accelerator and venture-capital firm to share with clients.
By Erica Sweeney • Dec. 03, 2018
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Gap's Hill City brand connects social and programmatic ads via offline data
The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.
By Erica Sweeney • Nov. 29, 2018
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Amazon scrutinized for sponsored ads in baby registries, WSJ reports
The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive.
By Erica Sweeney • Nov. 29, 2018
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Disney partners with Google for cross-channel video advertising strategy
The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.
By Erica Sweeney • Nov. 28, 2018
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Alliance Data explores possible sale of Epsilon marketing services unit
The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important.
By Erica Sweeney • Nov. 28, 2018
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Retailer DXL sees 6.5% engagement boost with AI-powered branded content
Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.
By Erica Sweeney • Nov. 27, 2018
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Oreo unwraps playable turntable that spins cookies, not vinyl
Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.
By Peter Adams • Nov. 26, 2018
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WPP to meld J. Walter Thompson, Wunderman as agency priorities shift
The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights.
By Peter Adams • Nov. 26, 2018
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Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018
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Deep DiveThe winners and losers of Black Friday 2018
Some retailers delighted their customers with promotions and free shipping while others crashed and burned.
By Kaarin Vembar • Nov. 26, 2018
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Programmatic advertising expands more slowly than expected, study says
Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.
By Erica Sweeney • Nov. 26, 2018
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Google's ad platform experienced technical problems on Black Friday
Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.
By Erica Sweeney • Nov. 26, 2018
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Amazon starts taking 30% of Fire TV ad sales, Ad Age reports
Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.
By Erica Sweeney • Nov. 21, 2018
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Ahold Delhaize introduces its own digital media lab
The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers.
By Jessica Dumont • Nov. 21, 2018
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Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018
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Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
By Erica Sweeney • Nov. 20, 2018
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Walmart unveils 'digital playground' as it gets serious about toys
After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.
By Dan O'Shea • Nov. 19, 2018
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YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018
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Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018
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3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe
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Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe
Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.
By Erica Sweeney • Nov. 16, 2018
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Burger King hijacks Black Friday ads to give away free Whoppers
The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.
By Erica Sweeney • Nov. 16, 2018
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From Heineken to Duracell, brands across categories rapidly expand e-commerce teams
Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.
By Erica Sweeney • Nov. 16, 2018
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Customer experience matches innovation in importance, new brand value rankings find
A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.
By Erica Sweeney • Nov. 16, 2018