No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

By Chris Kelly • April 17, 2026

Google brings AI Max for Search out of beta, will deprecate legacy tools

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September. 

By Peter Adams • April 16, 2026

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending. 

By Peter Adams • April 14, 2026

How brands and agencies are operationalizing AI as the tech matures

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

By Chris Kelly • March 31, 2026

Albertsons on its ChatGPT ads test and push for retail media transparency

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

By Peter Adams • March 31, 2026

PubMatic offers agentic platform access to indie agencies in new deal

A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

By Jessica Hammers • March 30, 2026

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

By Chris Kelly • March 25, 2026

Apple rolls out ads for Maps as advertising revenue grows

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.

By Sara Karlovitch • March 25, 2026

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

By Peter Adams • March 24, 2026

Martin Sorrell’s outlook on AI, media transparency and agency upheaval

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.

By Peter Adams • March 23, 2026

Beverage marketer sees cost savings with agentic media-buying test

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

By Sara Karlovitch • March 17, 2026

PMG eyes expansion with AI-focused repositioning, Freewheel partnership

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.

By Jessica Hammers • March 16, 2026

Horizon Media pilots AI solution to detect cultural shifts mid-campaign

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

By Jessica Hammers • March 9, 2026

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

By Peter Adams • March 6, 2026

Retail and grocery brands dominate ChatGPT ads

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

By Andrew Hutchinson • March 6, 2026

CMOs face risks locking brands into agency AI platforms: Gartner

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

By Peter Adams • March 4, 2026

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

By Jessica Hammers • March 2, 2026

Kantar Media enters new era as Fifty5Blue following $1B sale

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence. 

By Peter Adams • March 2, 2026

WPP abandons holding company model in major strategic overhaul

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

By Peter Adams • Feb. 26, 2026

Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.

By Peter Adams • Feb. 20, 2026

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

By Peter Adams • Feb. 13, 2026

Why brands need to optimize their mobile apps and websites for AI

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

By Michael Brady • Feb. 13, 2026

Target to test contextual ads in ChatGPT, including through Roundel

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption. 

By Peter Adams • Feb. 11, 2026

Amazon enables communication between ads platform and AI agents

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

By Aaron Baar • Feb. 9, 2026

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

By Peter Adams • Feb. 6, 2026