Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

By Peter Adams • April 26, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Deyo • April 25, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Publicis claims second-largest agency spot thanks to digital, data bets

Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter. 

By Peter Adams • April 24, 2023

Netflix pleased by ad-supported plan’s economics, but offers few details

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.

By Peter Adams • April 19, 2023

Google’s latest cookie alternative tests show promise — and loads of caveats

Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.

By Peter Adams • April 18, 2023

General Mills ramps up misinformation fight as generative AI concerns rise

The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait.

By Peter Adams • April 13, 2023

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers.

By Chris Kelly • April 12, 2023

Omnicom strengthens sports ties with Dark Horses acquisition

The creative agency previously helped launch Peloton to the U.K. market and supported Nissan through major sponsorship deals.

By Aaron Baar • April 10, 2023

Expedia integrates ChatGPT into mobile travel app

The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

By Aaron Baar • April 6, 2023

The $1T question: Can brands navigate a state-led privacy landscape?

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

By Chris Kelly • April 4, 2023

GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI

An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit.

By Lindsey Wilkinson • March 31, 2023

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

By Chris Kelly • March 27, 2023

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

By Peter Adams • March 23, 2023

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

By Peter Adams • March 21, 2023

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

Third-party data remains key even as cookieless world approaches

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

By Aaron Baar • March 20, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Top trade bodies to revise terms and conditions of internet advertising

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

By Peter Adams • March 16, 2023

Asos enlists Criteo to scale retail media network, support ad sales

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

By Peter Adams • March 15, 2023

How Silicon Valley Bank’s collapse could compound a marketing slowdown

Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.

By Peter Adams • March 14, 2023

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

By Chris Kelly • March 13, 2023

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

By Peter Adams • March 6, 2023

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

By Chris Kelly • March 6, 2023