Marketing Tech: Page 2

EBay shuts down Commerce Network to focus on first-party advertising

The e-commerce site hopes to boost ad sales by emphasizing advertising on its platform and walking away from the third-party network.

By Erica Sweeney • April 03, 2019

Walmart launches voice-activated grocery shopping

A new service lets customers order groceries from their Google Assistant-enabled devices.

By Krishna Thakker • April 02, 2019

Unilever mulls ending CMO position with Weed's retirement, The Drum reports

Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.

By Peter Adams • April 02, 2019

Study: Half of marketers struggle with martech focused on personalization, optimization

Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.

By Erica Sweeney • April 02, 2019

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover

Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.

By Erica Sweeney • April 02, 2019

63% of broadcaster impressions were served via connected TV in 2018, study finds

Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention. 

By Erica Sweeney • April 01, 2019

Publicis to purchase Epsilon for $4.4B as data marketing race heats up

The deal, one of the largest in agency history, closely mirrors rival IPG's $2.3 billion acquisition of Acxiom's data marketing division last year.

By Peter Adams • UPDATED: April 15, 2019 at 8:47 a.m.

Sizmek files for Chapter 11 bankruptcy amid programmatic challenges

The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.

By Erica Sweeney • April 01, 2019

How Audi shifted gears from being a quiet niche brand to a progressive challenger

Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics. 

By Peter Adams • April 01, 2019

Alfa Romeo campaign merges gaming and Beethoven

Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."

By Erica Sweeney • March 28, 2019

Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says

The media company outlines steps marketers can take to break through several challenges related to blockchain and realize the technology's benefits.

By Erica Sweeney • March 27, 2019

CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds

Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.

By Erica Sweeney • March 27, 2019

McDonald's buys Dynamic Yield for $300M to improve drive-thru experience

Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic. 

By Julie Littman • March 26, 2019

Apple unveils mostly ad-free content services for entertainment, gaming

The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.

By Robert Williams • March 26, 2019

Opinion

Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us

While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.

By Tim Burke • March 26, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

Report: Google considers privacy-minded restrictions on ad targeting

Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser. 

By Erica Sweeney • March 25, 2019

Starbucks invests $100M in food, retail incubator

The coffee giant's backing of Valor Siren Ventures, a fund that supports food and tech startups, could drive innovation and give it a competitive edge.

By Julie Littman • March 21, 2019

CNBC: Amazon suspends more ads for products that don't make money

The e-commerce giant is reportedly pressuring brands to cut prices if they want to advertise products as it seeks to drive profitability for historically low-margin goods.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Pandora unveils first sonic logo in campaign refresh

A spring installment of the streaming platform's "Sound On" initiative aims to help users identify the brand whenever its three-second sound bite chimes.

By Robert Williams • March 20, 2019

Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement

Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.

By Erica Sweeney • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Jordan Peele's 'Us' releases first-ever takeover of Spotify's movies hub

The nearly two-hour listening experience includes songs recommended by star Winston Duke and features discussions with writer-director Peele.

By Erica Sweeney • March 19, 2019

Jackbox Games pilots AdRoll's new AI-powered video solution

The AdRoll Video Ad tool leverages machine learning to determine the optimal bid price for each impression.

By Erica Sweeney • March 15, 2019