Marketing Tech: Page 2
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Report: Reddit launches cost-per-click ads to attract new advertisers
Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.
By Erica Sweeney • Jan. 31, 2019
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Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019
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87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019
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WSJ: Amazon ramps up push for companies to develop exclusive brands for its platform
Creating brands on its own was reportedly too time-intensive and costly for Amazon, and early partners, like Equal sweeteners, have valued the platform's flexibility.
By Peter Adams • Jan. 25, 2019
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Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019
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Burger King teases Super Bowl spot with DoorDash mystery box
The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.
By Robert Williams • Jan. 24, 2019
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Amazon's new metrics help advertisers pinpoint cost of acquiring customers
Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.
By Erica Sweeney • Jan. 24, 2019
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LinkedIn's new targeting tool tailors campaigns to match users' interests
Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.
By Erica Sweeney • Jan. 23, 2019
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Almost half of Amazon advertisers spend more than $40k per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019
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Dentsu scales Merkle's push into embedded teams with acquisition of Filter
Merkle executives pointed to growth in the delivery model where teams are embedded with in-house client groups — a key motivation behind the deal.
By Erica Sweeney • Jan. 22, 2019
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Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook
A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.
By Erica Sweeney • Jan. 22, 2019
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Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
By Erica Sweeney • Jan. 16, 2019
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NBC plans ad-supported streaming service for 2020
The streaming service will include 1,500 hours of NBC TV shows, hundreds of hours of Universal movies, on-demand programming and live news and sports.
By Erica Sweeney • Jan. 15, 2019
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Why Gartner expects CMOs to cut marketing analytics units in half
"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.
By Erica Sweeney • Jan. 15, 2019
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Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019
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Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019
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How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe
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OpinionWhat brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren
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Deep Dive5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019
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Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019
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'A world with no ads': P&G, Unilever's top marketers envision different paths forward
Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.
By Peter Adams • Jan. 10, 2019
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Amazon taps customer data to send free samples, grow ad business
Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google.
By Daphne Howland • Jan. 09, 2019
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Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales
The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.
By Erica Sweeney • Jan. 09, 2019
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L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 09, 2019
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At CES, CMOs dish on the 'existential crisis' tech has created for marketing
"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.
By Peter Adams • Jan. 08, 2019