Ad Tech: Page 2
-
Deep Dive
As retailers sell more ads, marketers’ frustrations and fears grow
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
By Peter Adams • Nov. 8, 2022 -
Real estate marketer Rent. creates TikTok solutions platform
The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.
By Aaron Baar • Nov. 3, 2022 -
Trendline
What you need to know about data in marketing
The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty
With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.
By Peter Adams • Nov. 3, 2022 -
Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’
Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year.
By Peter Adams • Oct. 31, 2022 -
Amazon nears $10B in quarterly ad revenue while digital peers slump
That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.
By Peter Adams • Oct. 28, 2022 -
Apple draws Meta’s ire again with new policy around boosted posts
New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.
By Jessica Deyo • Oct. 27, 2022 -
Amazon unveils suite of new video advertising products
Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.”
By Sara Karlovitch • Oct. 26, 2022 -
Q&A
Kroger’s retail media guru on CTV ambitions and vanity metrics
Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.
By Peter Adams • Oct. 21, 2022 -
Marriott and Lowe’s try a more curated approach as media network newcomers
Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.
By Peter Adams • Oct. 20, 2022 -
Ahold Delhaize USA brings retail media in-house
After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.
By Jeff Wells • Oct. 19, 2022 -
How to leverage sports communities for brand engagement
As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.
By Sara Karlovitch • Oct. 17, 2022 -
DoorDash expands self-service ad tools for CPG brands
PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers.
By Sara Karlovitch • Oct. 17, 2022 -
Gen Z and CTV: Is a creative renaissance for TV ads in view?
The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.
By Chris Kelly • Oct. 4, 2022 -
FuboTV reports success for advertisers using Unified ID 2.0
The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.
By Jessica Deyo • Oct. 3, 2022 -
Opinion
The realities of a unified CTV measurement tool may shock advertisers
As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.
By Michele Madaris • Sept. 28, 2022 -
Omnicom launches online retail practice as clients seek full-funnel view
Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.
By Aaron Baar • Sept. 26, 2022 -
Drizly offers another round of ad solutions for brands
With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.
By Sara Karlovitch • Sept. 23, 2022 -
Retail media makes up 11% of global ad spend, GroupM says
Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.
By Chris Kelly • Sept. 21, 2022 -
Walmart weds data to popular apps like TikTok in latest ad play
A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.
By Peter Adams • Sept. 20, 2022 -
Roku enlists agencies to help small businesses with streaming ads
Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.
By Aaron Baar • Sept. 19, 2022 -
Opinion
Brands are driving cultural change — here’s how agencies can too
If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.
By Erin Moran • Sept. 19, 2022 -
Apple tees up bigger search ads push ahead of holidays
New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.
By Peter Adams • Sept. 15, 2022 -
Walmart vies for bigger holiday ad budgets with self-service expansion
A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.
By Peter Adams • Sept. 14, 2022 -
GM is first brand to integrate with NBCU’s data platform
Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.
By Chris Kelly • Sept. 13, 2022 -
Dentsu adds Web3 features to advertising tool kit
Web3 club will help the holding company’s clients navigate the next stage of the internet.
By Aaron Baar • Sept. 12, 2022