Ad Tech: Page 2

  • Team of business people discuss data analytics in a conference room.
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

    By Aaron Baar • Feb. 2, 2026
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    Permission granted by GSTV
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    Sponsored by GSTV

    New consumer TV viewing habits create opportunities for CPG brands

    For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

    Feb. 2, 2026
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Justin Sullivan via Getty Images
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    3 advertising stats from Meta’s record holiday ‘25 period

    AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

    By • Jan. 29, 2026
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

    By Marketing Dive staff • Jan. 29, 2026
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    Alamy
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    WPP rolls production capabilities into new WPP Production unit

    Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

    By Aaron Baar • Jan. 26, 2026
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    Permission granted by Erik Peterson, Designer at Audiense
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    Sponsored by Elevar

    The new reality of ecommerce data: How signal quality will define performance

    Ecommerce leaders now compete on data quality as automation reshapes performance.

    By Brittany Schoenborn • Jan. 26, 2026
  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    TikTok ups bid to entertainment marketers with latest ad solutions

    Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

    By Aaron Baar • Jan. 22, 2026
  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

    By • Jan. 21, 2026
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    ChatGPT to begin testing ads as generative AI competition heats up

    OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

    By Aaron Baar • Jan. 20, 2026
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    Deep Dive

    How brands can assert control as AI rewrites advertising’s playbook

    As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

    By • Jan. 20, 2026
  • Apple CEO Tim Cook and Senior Vice President of Software Engineering Craig Federighi
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    Justin Sullivan / Staff via Getty Images
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    Apple taps Google Gemini to power AI features in multiyear deal

    The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.

    By • Jan. 15, 2026
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    Daphne Howland/Marketing Dive
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    How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

    The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

    By • Jan. 14, 2026
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    Adam Gray via Getty Images
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    Deep Dive

    9 marketing predictions for 2026 as AI fuels polarity

    The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

    By , , , • Jan. 13, 2026
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    Courtesy of Disney
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    Disney unveils TikTok-like vertical video, AI video generation tool

    The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

    By Aaron Baar • Jan. 12, 2026
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    Courtesy of Instacart
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    Instacart unveils clean room solution in latest bid to CPG advertisers

    Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

    By Aaron Baar • Jan. 8, 2026
  • Albertsons in-store display network
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    Courtesy of Albertsons
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    Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

    A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.

    By • Jan. 6, 2026
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    PubMatic debuts agentic platform to address programmatic’s AI headaches

    AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

    By • Jan. 5, 2026
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    Courtesy of Roku
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    Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

    As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

    By • Dec. 23, 2025
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    Horizon introduces open ad tech partnership network

    Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

    By Aaron Baar • Dec. 22, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

    After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.

    By Andrew Hutchinson • Dec. 19, 2025
  • Vizio TV in a living room
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    Courtesy of Vizio
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    Inside Walmart Connect as retail media, CTV convergence accelerates

    Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

    By • Dec. 18, 2025
  • Mock-up of arrival ads on Peacock
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    Courtesy of NBCUniversal
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    How NBCU’s new tools boost ads as live TV events take center stage

    Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

    By • Dec. 17, 2025
  • FTC regulation cable television internet
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    Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

    The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

    By • Dec. 16, 2025
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    Photo by Yan Krukov from Pexels

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    Q&A

    How AARP built a media network to link brands with consumers over 50

    Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

    By • Dec. 15, 2025
  • A person looks at the Pinterest app on their phone.
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    Pinterest expands into CTV advertising with TvScientific acquisition

    This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

    By • Dec. 12, 2025