Ad Tech: Page 2


  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

    By May 20, 2024
  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

    By May 16, 2024
  • Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

    The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

    By May 16, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By May 15, 2024
  • Disney Upfront 2024
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    Slaven Vlasic via Getty Images
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    Amazon’s first upfront promises full-funnel advertising at scale for all

    Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

    By May 15, 2024
  • Google IO 2024
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    Retrieved from Google on May 15, 2024
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    Column

    Sociable: Google goes big on generative AI at I/O 2024

    The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

    By Andrew Hutchinson • May 14, 2024
  • Expedia out-of-home at Heathrow
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    Courtesy of Expedia
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

    By May 14, 2024
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    Courtesy of Reddit
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    Reddit hires Google vet to guide ad product development post IPO

    Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

    By May 13, 2024
  • Meta's new generative AI tools show a cup of coffee against lush green leaves
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    Permission granted by Meta
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    How Meta is addressing marketers’ generative AI concerns with new tools

    A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

    By May 8, 2024
  • streaming tv
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    metamorworks via Getty Images
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    Deep Dive

    Legacy media makes new bets on CTV and retail media convergence

    Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

    By May 8, 2024
  • GenAI in corporate legal depts
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    Khanchit Khirisutchalual via Getty Images
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    Omnicom shakes up Sparks & Honey amid Omni platform push

    The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

    By May 6, 2024
  • TikTok's NewFronts 2024 stage
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    Permission granted by Antoine Reid
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    Deep Dive

    Digital’s media-buying bonanza wrestles with an industry at crossroads

    Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

    By May 6, 2024
  • Paris Hilton's Slivingland video ad on Roblox feat. Hilton Hotels
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    Courtesy of Roblox
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    Why video is key to Roblox’s evolving advertising strategy

    The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

    By May 1, 2024
  • Shot of Google's NYC headquarters
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    Michael M. Santiago via Getty Images
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    Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

    At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

    By April 30, 2024
  • Estee Lauder Microsoft logos
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    Courtesy of Microsoft
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    Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

    The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.

    By April 29, 2024
  • Chocolate chip cookie art
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    chandlervid85, composite - blck.studio

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    Sponsored by Semasio

    ID Solutions 2.0: Navigating what’s next

    Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

    By Jeff Ragovin, CEO at Semasio • April 29, 2024
  • Sundar Pichai speaks during a conference.
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    Justin Sullivan/Getty Images via Getty Images
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    Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

    While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

    By April 26, 2024
  • Person pays via mobile phone
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    Creative via Getty Images
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    Saks seeks to carve out luxury niche in retail media with network launch

    Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

    By April 24, 2024
  • Shot of Google's NYC headquarters
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    Michael M. Santiago via Getty Images
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    Cookies get another stay of execution — but have marketers already moved on?

    Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.

    By April 24, 2024
  • A seated person holds a payment card up as they type into a laptop placed on wooden table.
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    FreshSplash via Getty Images
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    Omnicom’s bets on precision marketing contribute to growth bump

    Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

    By April 22, 2024
  • Amazon introduces ad-supported shoppable channel to Prime Video, Freevee
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    Courtesy of Amazon
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    Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

    The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.

    By Aaron Baar • April 18, 2024
  • Pedigree Adoptable AI in out-of-home ad
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    Courtesy of Mars, Incorporated
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    Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

    Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.

    By April 10, 2024
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    On-site search data comes to CTV planning via Captify, Magnite deal

    Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

    By Aaron Baar • April 8, 2024
  • Executives sit on a panel at CIMM East Summit
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    Courtesy of CIMM
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    Deep Dive

    Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

    Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

    By April 8, 2024
  • chase media solutions
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    Permission granted by JPMorgan Chase
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    JPMorgan Chase to let brands target customers based on spending data

    Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.

    By Gabrielle Saulsbery • April 4, 2024