Marketing Tech: Page 2

Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products

The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.

By Barry Levine • Nov. 12, 2019

Q&A

7 questions with SunTrust CMO Susan Somersille Johnson

The executive talks about fintech partnerships, the challenges that come with a major rebrand and how tech is transforming the bank's marketing efforts.

By Anna Hrushka • Nov. 07, 2019

Pepsi shakes up holiday gift-giving with mobile spin on paying it forward

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.

By Peter Adams • Nov. 06, 2019

Shopping ads land on YouTube, reflecting video's role for consumers

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 06, 2019

EMarketer: CTV media spending will soar 38% to $7B this year

Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.

By Robert Williams • Nov. 05, 2019

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 04, 2019

Report: Walmart considers Vudu sale as it tries to focus on core business

Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network.

By Peter Adams • Oct. 31, 2019

Opinion

Brands should avoid death by a thousand data points

Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.

By Mike Herrick • Oct. 31, 2019

Airbnb teams with The Dodo on animal-related travel experiences

In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.

By Dianna Christe • Oct. 30, 2019

Tribune taps Lotame's Cartographer for 'one-and-done' data compliance

The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.

By Chris Kelly • Oct. 30, 2019

Google ad sales climb 17% to record $33.9B on automated bidding muscle

One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.

By Robert Williams • Oct. 29, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Deep Dive

Solving OOH's attribution problem takes on new urgency amid a renaissance

OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.

By Dianna Christe • Oct. 28, 2019

Amazon's ad sales growth a highlight of Q3 earnings miss

The quarter's growth rate of more than 45% for advertising sales outpaces the first two quarters of the year, at 34% and 37%, respectively.

By Daphne Howland • Oct. 25, 2019

42% of ad spend through Amazon goes to brand awareness, study says

Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.

By Dianna Christe • Oct. 24, 2019

Mastercard snaps up loyalty platform SessionM

Customer engagement is at the center of the deal, as Mastercard looks to help client partners improve their loyalty programs in a digital world.

By Dianna Christe • Oct. 23, 2019

Deep Dive

9 recent CMO departures that point to the radical transformation of marketing

Dunkin's Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson. 

By Peter Adams • Oct. 23, 2019

Hyundai taps agency exec as CMO following Dean Evans' departure

Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.

By Robert Williams • UPDATED: Oct. 21, 2019 at 2:01 p.m.

Amazon agency specialist breaks down the platform's opportunities and challenges

At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.

By Peter Adams • Oct. 18, 2019

KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours

Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.

By Barry Levine • Oct. 18, 2019

Accenture: More consumers willing to share data when there's transparency

However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.

By Robert Williams • Oct. 17, 2019

Walmart relaunches online toy 'lab'

After forming a joint venture last year, the retailer partnered with Eko to create interactive programming.

By Ben Unglesbee • Oct. 16, 2019

EMarketer: Amazon search ads will cut into Google's market share

Google's slice of the U.S. search ad space will slide to 70.5% by 2021, from 73% this year, the researcher forecast.

By Robert Williams • Oct. 15, 2019

Sony drops personalized T-shirts designed around Spotify music habits

Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.

By Robert Williams • Oct. 15, 2019

Nike's TraceMe acquisition signals bigger digital media ambitions

The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent. 

By Barry Levine • Oct. 15, 2019