Ad Tech: Page 2

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    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By Nov. 8, 2022
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    sturti via Getty Images

    Real estate marketer Rent. creates TikTok solutions platform

    The company coins itself as the only broad-based listing service in the multifamily industry to offer marketing solutions for the social media app.

    By Aaron Baar • Nov. 3, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Pascal Le Segretain via Getty Images

    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By Nov. 3, 2022
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    Anthony Kwan via Getty Images

    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By Oct. 31, 2022
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    David Ryder via Getty Images

    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By Oct. 28, 2022
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    Drew Angerer/Getty via Getty Images

    Apple draws Meta’s ire again with new policy around boosted posts

    New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

    By Oct. 27, 2022
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    Quinn Rooney via Getty Images

    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By Oct. 26, 2022
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    Scott Olson via Getty Images

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By Oct. 21, 2022
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    Justin Sullivan via Getty Images

    Marriott and Lowe’s try a more curated approach as media network newcomers

    Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

    By Oct. 20, 2022
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    Courtesy of Food Lion

    Ahold Delhaize USA brings retail media in-house

    After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

    By Jeff Wells • Oct. 19, 2022
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    Courtesy of Heineken

    How to leverage sports communities for brand engagement

    As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

    By Oct. 17, 2022
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    Michael M. Santiago/Getty Images via Getty Images

    DoorDash expands self-service ad tools for CPG brands

    PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers. 

    By Oct. 17, 2022
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    Marco_Piunti via Getty Images

    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By Oct. 4, 2022
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    EvgeniyShkolenko via Getty Images

    FuboTV reports success for advertisers using Unified ID 2.0

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    By Oct. 3, 2022
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    gorodenkoff via Getty Images

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
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    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
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    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By Sept. 23, 2022
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    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

    By Sept. 21, 2022
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
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    Stock Photo via Getty Images

    Brands are driving cultural change — here’s how agencies can too

    If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

    By Erin Moran • Sept. 19, 2022
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    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart vies for bigger holiday ad budgets with self-service expansion

    A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

    By Sept. 14, 2022
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    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

    By Sept. 13, 2022
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    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022