Marketing Tech: Page 2
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3 things to do before California's privacy law goes live
Experts have hailed the California Consumer Privacy Act as the "de facto" standard for other states to craft privacy legislation.
By Samantha Ann Schwartz • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Burger King dishes free Impossible Whoppers to delayed holiday flyers
Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.
By Dianna Christie • Dec. 18, 2019 -
Coca-Cola Insiders Club serves up a taste of new flavors before they hit shelves
A subscription service that will send 1,000 fans a monthly shipment of drinks — including Aha sparkling water and Coke Energy — sold out in three hours.
By Lillianna Byington • Dec. 17, 2019 -
Coke reinstates global CMO role in bid to unify marketing, operations
The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.
By Peter Adams • Dec. 16, 2019 -
Report: Amazon cuts Dataxu's access to Fire TV inventory
Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.
By Dianna Christie • Dec. 16, 2019 -
New AVOD services in 2020 will bring more ad inventory, report says
Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.
By Dianna Christie • Dec. 16, 2019 -
Sam's Club snaps up tech, talent from embattled WPP unit Triad
The move "rounds out" the in-housing of Sam's Club's digital advertising services, according to Chief Member Officer Tony Rogers.
By Peter Adams • Dec. 13, 2019 -
Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching
Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.
By Dianna Christie • Dec. 13, 2019 -
ARF: Different approaches to data cause tension on marketing teams, limiting quality
Creatives, strategists and researchers are not aligned when it comes to using data, leading to a lack of trust, a disconnect in ownership of insights and misalignment on goals.
By Dianna Christie • Dec. 12, 2019 -
Vizio creates new business unit to sell ads directly to marketers
The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.
By Dianna Christie • Dec. 11, 2019 -
Pepsi CMO leaves amid beverage giant's marketing resurgence
Roberto Rios departs for Schwan's Company at a time when larger investments in media and advertising are bolstering Pepsi's bottom line.
By Peter Adams • Dec. 10, 2019 -
Amazon leases Manhattan office space for 1,500 employees
Advertising, media and tech companies have reportedly boosted demand for Manhattan office space more than any other industry this year.
By Robert Williams • Dec. 09, 2019 -
Dive Awards
Marketer of the Year: PepsiCo
The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z.
By Chris Kelly • Dec. 09, 2019 -
Dive Awards
Disruption of the Year: Amazon buys Sizmek's ad-serving tech
Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance.
By Peter Adams • Dec. 09, 2019 -
Dive Awards
Campaign of the Year: Taco Bell's 'The Bell'
Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees.
By Peter Adams • Dec. 09, 2019 -
Dive Awards
Deal of the Year: Accenture buys Droga5
Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals.
By Peter Adams • Dec. 09, 2019 -
Dive Awards
The Marketing Dive Awards for 2019
From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year.
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Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 06, 2019 -
Google will adopt IAB Tech Lab's standards for California privacy law
Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.
By Robert Williams • Dec. 05, 2019 -
Coty is revamping its internal ad-tech and digital media unit
Digital media services previously handled by Beamly, which Coty acquired in 2015, will move to Publicis' Zenith agency.
By Barry Levine • Dec. 05, 2019 -
Unilever revamps CMO role to prioritize digital and become 'future-fit'
Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.
By Peter Adams • Dec. 03, 2019 -
Digital Advertising Alliance debuts CCPA opt-out tools as regulation looms
The tools offer more privacy control than required by CCPA, as users can choose not to have their data sold across all participating third-party firms from a single site or app.
By Barry Levine , Peter Adams • Nov. 26, 2019 -
Pinterest's new curated marketplace gives smaller merchants a holiday boost
@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Deep DiveBehind the scenes: Data and technology bring food product R&D into the 21st century
With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers.
By Christopher Doering • Nov. 20, 2019
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