Netflix ads come to Amazon DSP as streaming race evolves

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.

By Peter Adams • Sept. 9, 2025

PubMatic sues Google as challenges to ad-tech dominance mount

The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to begin later this month.

By Peter Adams • Sept. 8, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

More than half of consumers are wary of AI-powered search: Gartner

While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

By Aaron Baar • Sept. 8, 2025

How Shake Shack removes friction between web traffic and app downloads

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

By Chris Kelly • Sept. 8, 2025

Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

By Chris Kelly • Sept. 5, 2025

Keurig Dr. Pepper bets big on college football with help from Disney

Mixed reality elements from the Dr. Pepper “Fansville” episodic campaign will be integrated into live college football broadcasts on ESPN and ABC.

By Aaron Baar • Sept. 2, 2025

Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

By Aaron Baar • Aug. 25, 2025

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

By Aaron Baar • Aug. 25, 2025

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

By Peter Adams • Aug. 22, 2025

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

By Sara Karlovitch • Aug. 20, 2025

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

By Chris Kelly • Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

By Aaron Baar • Aug. 18, 2025

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

By Andrew Hutchinson • Aug. 13, 2025

IPG partners with Aaru for AI-powered consumer simulations

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.

By Aaron Baar • Aug. 11, 2025

Nielsen moves beyond impressions to outcomes with marketplace offering

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

By Aaron Baar • Aug. 4, 2025

Amazon’s ad business stays strong as CTV, DSP offerings improve

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom. 

By Chris Kelly • Aug. 1, 2025

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

By Chris Kelly • July 31, 2025

Kroger unifies retail media, consumer insights and loyalty marketing services

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more flexible media capabilities.

By Catherine Douglas Moran • July 30, 2025

WPP Media, Criteo partner to bring more performance to CTV advertising

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.

By Peter Adams • July 29, 2025

IPG bets on agentic AI to streamline e-commerce optimization

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

By Aaron Baar • July 28, 2025

Albertsons names new top retail media executive

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.

By Peyton Bigora • July 25, 2025

3 stats from Google’s Q2 show how it is weathering advertising turmoil

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

By Peter Adams • July 24, 2025

VideoAmp builds momentum with Warner Bros. Discovery currency deal

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

By Chris Kelly • July 24, 2025

Discord strengthens pitch to advertisers with new Orbs virtual reward

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

By Aaron Baar • July 17, 2025

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

By Peter Adams • July 16, 2025