PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

By Aaron Baar • Oct. 10, 2025

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

By Aaron Baar • Oct. 9, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

By Chris Kelly • Oct. 9, 2025

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

By Sara Karlovitch • Oct. 7, 2025

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

By Peter Adams • Oct. 6, 2025

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

By Jessica Hammers • Oct. 2, 2025

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

By Peter Adams • Oct. 1, 2025

Top marketing conferences to attend in 2026

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.

By Jessica Hammers • Oct. 1, 2025

ChatGPT lets shoppers buy products within the platform

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

By Dani James • Sept. 30, 2025

DraftKings bets on NBCU’s wide sports reach with multiyear ad deal

The deal grants the betting platform exclusive integrations and digital sponsorships across sports properties including the NFL and NBA.

By Jessica Hammers • Sept. 30, 2025

Horizon Media, Havas form joint venture to woo global marketers

Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

By Chris Kelly • Sept. 29, 2025

Sephora cozies up to beauty creators with new affiliate program

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

By Jessica Hammers • Sept. 23, 2025

Amazon grants marketing cloud access to any sponsored ad campaigns

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and streaming signals.

By Aaron Baar • Sept. 22, 2025

Why the advertising industry can’t wait for responsible AI guidelines

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

By Kevin Alvero • Sept. 22, 2025

YouTube simplifies brand, creator partnerships with new solutions

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

By Aaron Baar • Sept. 18, 2025

Best Buy builds retail media chops with in-store takeovers, sports deals

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

By Jessica Hammers • Sept. 18, 2025

Amazon debuts AI ‘creative partner’ to aid with campaign development

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

By Peter Adams • Sept. 17, 2025

How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

By Chris Kelly • Sept. 16, 2025

Dentsu grows programmatic know-how with Index Exchange, Chalice AI

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

By Aaron Baar • Sept. 15, 2025

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

By Peter Adams • Sept. 15, 2025

Why marketers still struggle to capitalize on in-store retail media

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

By Peter Adams • Sept. 15, 2025

Why marketers need to bridge the gap between Martech and Adtech

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences.

By Winnie Shen • Sept. 15, 2025

Meta deepens AI focus for latest suite of brand advertiser solutions

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

By Jessica Hammers • Sept. 11, 2025

Google grows stake in retail media advertising with Criteo partnership

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

By Peter Adams • Sept. 11, 2025

Why DSW teamed with Epsilon to bring footwear brands to retail media

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

By Chris Kelly • Sept. 10, 2025