TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

By Aaron Baar • Jan. 22, 2026

Netflix targets $3B in ad revenue while Warner Bros. deal looms

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

By Peter Adams • Jan. 21, 2026

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

ChatGPT to begin testing ads as generative AI competition heats up

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

By Aaron Baar • Jan. 20, 2026

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

By Chris Kelly • Jan. 20, 2026

Apple taps Google Gemini to power AI features in multiyear deal

The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.

By Jessica Hammers • Jan. 15, 2026

How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

By Peter Adams • Jan. 14, 2026

9 marketing predictions for 2026 as AI fuels polarity

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026

Disney unveils TikTok-like vertical video, AI video generation tool

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

By Aaron Baar • Jan. 12, 2026

Instacart unveils clean room solution in latest bid to CPG advertisers

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

By Aaron Baar • Jan. 8, 2026

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.

By Chris Kelly • Jan. 6, 2026

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

By Peter Adams • Jan. 5, 2026

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

By Peter Adams • Dec. 23, 2025

Horizon introduces open ad tech partnership network

Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

By Aaron Baar • Dec. 22, 2025

Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.

By Andrew Hutchinson • Dec. 19, 2025

Inside Walmart Connect as retail media, CTV convergence accelerates

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

By Chris Kelly • Dec. 18, 2025

How NBCU’s new tools boost ads as live TV events take center stage

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

By Chris Kelly • Dec. 17, 2025

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

By Chris Kelly • Dec. 16, 2025

How AARP built a media network to link brands with consumers over 50

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

By Sara Karlovitch • Dec. 15, 2025

Pinterest expands into CTV advertising with TvScientific acquisition

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

By Peter Adams • Dec. 12, 2025

Meta streamlines brands’ creator partnerships with AI-powered updates

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

By Jessica Hammers • Dec. 11, 2025

Nielsen strengthens ties with Amazon advertisers via audience segments

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

By Aaron Baar • Dec. 8, 2025

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

By Peter Adams • Dec. 5, 2025

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

By Christopher Doering • Dec. 3, 2025

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

By Peter Adams • Dec. 1, 2025

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

By Peter Adams • Nov. 24, 2025