Horizon Media Holdings appoints former IBM exec as first president

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.

By Aaron Baar • Jan. 6, 2025

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.

By Peter Adams • Dec. 19, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Programmatic ad spend grows alongside efficiency gains: ANA

As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.

By Aaron Baar • Dec. 16, 2024

Spaceback and Roku unlock CTV advertising for more brands

Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.

Dec. 16, 2024

Hy-Vee links with Grocery TV to bolster in-store retail media network

The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital advertising.

By Catherine Douglas Moran • Dec. 12, 2024

Facebook global ad revenue to surpass $100B in 2024: WARC

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.

By Jessica Deyo • Dec. 12, 2024

Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.

By Chris Kelly • Dec. 11, 2024

IPG acquires commerce marketing company Intelligence Node

The holding company will leverage Intelligence Node’s artificial intelligence know-how to provide clients with real-time product and market insights.

By Aaron Baar • Dec. 9, 2024

Omnicom acquires IPG to create advertising agency behemoth

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

By Peter Adams • Dec. 9, 2024

Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

By Sara Karlovitch • Dec. 5, 2024

What Google Chrome’s potential sale means for the future of advertising

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.

By Bradley Keefer • Dec. 2, 2024

Bridging the divide between personalization and restriction

Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.

Dec. 2, 2024

Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

By Chris Kelly • Nov. 26, 2024

Publicis Sapient teams with Google Cloud to boost AI marketing efforts

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

By Aaron Baar • Nov. 25, 2024

Creating products that win: 3 ways AI is changing the game

AI is reshaping product creation by ensuring consumers guide every decision, from concept to launch.

Nov. 25, 2024

Why Google’s potential Chrome sell-off could sow fresh marketing disruption

A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

By Peter Adams • Nov. 22, 2024

Apple begins selling News ads directly as its advertising ambitions grow

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

By Jessica Deyo • Nov. 21, 2024

Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps

Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. 

By Andrew Hutchinson • Nov. 21, 2024

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

By Peter Adams • Nov. 21, 2024

Trade Desk tries to shake up streaming TV with content-agnostic strategy

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

By Peter Adams • Nov. 20, 2024

Google Lens can now tailor search results to the store you’re in

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

By Bryan Wassel • Nov. 19, 2024

Viant seeks CTV edge with IRIS.TV acquisition

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

By Aaron Baar • Nov. 18, 2024

Netflix helps brands deepen NFL integrations with new ad partnerships

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

By Chris Kelly • Nov. 12, 2024

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

By Aaron Baar • Nov. 11, 2024

AppLovin’s breakthroughs in AI-powered advertising propel growth

The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.

By Peter Adams • Nov. 8, 2024