Marketing Tech: Page 3
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"Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
M&M's leads CPG brands on DTC strategy as more shopper dollars shift online
A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester.
By Peter Adams • March 12, 2021 -
Courtesy of Samuel Adams
Samuel Adams times campaign for non-alcoholic IPA to March Madness
An electronic beer sleeve lights up and vibrates to remind drinkers to pace themselves by switching to a non-alcoholic beer like the new Just The Haze.
By Robert Williams • March 12, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Weekend Images Inc./E+ via Getty Images
How the ANA is helping the ad industry deliver on diversity and inclusion pledges
Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change.
By Chris Kelly • March 11, 2021 -
Courtesy of Reddit
Reddit teams with Omnicom in bid to lure more mainstream advertisers
Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.
By Robert Williams • March 11, 2021 -
Mashable launches new virtual home experience titled “Mashable Home.” The image was retrieved from that virtual tour on March 9, 2021.
Mashable launches shoppable virtual home featuring Walmart products
As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience.
By Maria Monteros • March 10, 2021 -
Glossier
'Relevance is key': Why Nordstrom has gone all-in on DTC brands
The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.
By Caroline Jansen • March 10, 2021 -
Photo by Toa Heftiba on Unsplash
Taboola pledges $500K in free ads to women-owned businesses
Inspired by data on female job-loss rates during the pandemic, the company's #RecommendHER push will run through Women's History Month.
By Robert Williams • March 08, 2021 -
Sponsored by Nutshell
Why 'growth software' is the magic bullet for uniting sales and marketing teams
Sellers and marketers can't work effectively using separate information. But there is hope.
By Ben Goldstein • March 08, 2021 -
Permission granted by Vungle
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
GameRefinery wields contextual data sets across more than 160,000 gaming apps, as well as partnerships with top developers like Zynga, King and Rovio.
By Peter Adams • March 04, 2021 -
What Google's rejection of post-cookie identifiers means for advertisers
Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence.
By Chris Kelly • March 04, 2021 -
Daphne Howland/Marketing Dive
Urban Outfitters tests paid membership program to boost loyalty
UP offers free shipping and returns as well as other benefits across the retailer's brands at a time when shoppers are demanding more convenience.
By Robert Williams • March 04, 2021 -
Courtesy of Roku
Roku expands addressable advertising reach with Nielsen deal
The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.
By Chris Kelly • March 03, 2021 -
Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
By Robert Williams • March 03, 2021 -
Retrieved from Taco Bell on August 20, 2020
Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing
The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.
By Peter Adams • March 02, 2021 -
Courtesy of Walmart
Walmart beefs up ad network with 3 new providers of marketing services
The retailer's expansion of its partnership program aims to give marketers more resources to promote their products among its various sales channels.
By Robert Williams • March 02, 2021 -
McDonald's mulls partial sale of AI company Dynamic Yield
The burger chain may sell the part of the startup that works with other retailers to boost online sales, but retain the tech that services its drive-thrus.
By Alicia Kelso • March 01, 2021 -
Retrieved from Spotify on May 20, 2020
Spotify unveils audio ad marketplace as podcast ambitions face key test
As the platform places bigger bets on non-music audio content, the Spotify Audience Network seeks to help brands more seamlessly run campaigns.
By Peter Adams • Feb. 25, 2021 -
Retrieved from Catalina on February 25, 2021
Catalina suit alleges Quotient used predatory practices in couponing
Against a backdrop of major changes to in-store shopping, Catalina claims that Quotient paired predatory pricing with misleading communications to lure away CPG brands.
By Robert Williams • Feb. 25, 2021 -
Permission granted by Pepsi
Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push
"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.
By Peter Adams • Feb. 25, 2021 -
Courtesy of El Pollo Loco
El Pollo Loco names Organic digital AOR as chain accelerates digital transformation
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
By Chris Kelly • Feb. 25, 2021 -
Courtesy of Walmart Cookshop
Walmart expands shoppable video hub with celebrity cooking shows
The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Daphne Howland/Marketing Dive
Macy's touts new media network, which already generates $35M annually
Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales.
By Peter Adams • UPDATED: Feb. 24, 2021 at 1:13 p.m. -
Nielsen introduces cookieless system to track online actions
A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers.
By Robert Williams • Feb. 22, 2021 -
ActionIQ
Sponsored by ActionIQHow technology accelerates — or impedes — your ability to become customer-centric
This is a crucial time for business leaders as they weigh the benefits and costs of different approaches to building a customer-centric organization.
By James Meyers • Feb. 22, 2021
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