Ad Tech: Page 3

What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.

By Chris Kelly • Feb. 23, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Walmart's ad business hits $2B as automation plays larger role

Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.

By Peter Adams • Feb. 18, 2022

Google's end to cross-app tracking on Android marks latest advertiser hurdle

As tech giants respond to privacy concerns, how do mobile advertisers keep up?

By Sara Karlovitch , Natalie Koltun • Feb. 17, 2022

Walgreens bolsters retail media network with self-serve programmatic, clean room

Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.

By Chris Kelly • Feb. 17, 2022

Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach

Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.

By Peter Adams • Feb. 16, 2022

Trade Desk cuts out middlemen like Google with direct access to premium ad inventory

Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.

By Peter Adams • Feb. 15, 2022

IAB warns of 'measurement blackout' as marketer priorities remain misaligned

Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.

By Peter Adams • Feb. 9, 2022

How media conglomerates are plotting the future of measurement and identity

NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

By Chris Kelly • Feb. 8, 2022

WPP gains early access to Instacart ad products in latest retail media bet

Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.

By Peter Adams • Feb. 7, 2022

Innovid acquires TVSquared in quest to realize cross-platform measurement

Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.

By Peter Adams • Updated March 3, 2022

Amazon reveals ad services revenue as segment hits $9.7B

While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media.

By Peter Adams • Feb. 4, 2022

Facebook user growth stagnates while commerce bets see 'meaningful slowdown'

Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.

By Peter Adams • Feb. 3, 2022

Google's Topics shows the ad industry needs a better case for targeting

As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of ad-ops company Adapex.

By Debra Fleenor • Feb. 3, 2022

What marketers can expect in 2022 amid continued uncertainty

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

Feb. 3, 2022

What's next for advertisers as Google changes course again on cookie alternatives

Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.

By Chris Kelly • Jan. 28, 2022

Apple's services segment hits record $19.5B as company shakes up mobile advertising

The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.

By Peter Adams • Jan. 28, 2022

Instacart rolls out shoppable brand pages for CPGs

The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.

By Catherine Douglas Moran • Jan. 28, 2022

Can retailers grab more CPG ad dollars without repeating digital media's mistakes?

While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.

By Peter Adams • Jan. 25, 2022

MNTN acquires QuickFrame in hopes of streamlining CTV ad production

The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.

By Chris Kelly • Jan. 24, 2022

Data marketing spend tops $29B in US as cookie deadline looms

Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts.

By Peter Adams • Jan. 24, 2022

Walmart signals metaverse plans with trademark applications around virtual goods, NFTs

While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.

By Peter Adams • Jan. 18, 2022

Can restaurant marketers get digital right while facing panoply of pressures?

Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

By Chris Kelly • Jan. 18, 2022

Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

By Natalie Koltun • Jan. 13, 2022

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

By Peter Adams • Jan. 13, 2022