What supply chain leaders need to know about upskilling and reskilling

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

Nov. 17, 2025

Stagwell, Palantir ready broader rollout of AI-powered marketing platform

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

By Aaron Baar • Nov. 10, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

By Chris Kelly • Nov. 10, 2025

IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. 

By Aaron Baar • Nov. 3, 2025

How Liquid Death lifted sales with Ibotta’s promotion optimization tool

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel strategy.

By Chris Kelly • Nov. 3, 2025

Amazon says DSP is now ‘fully featured’ as ad-sales boom continues

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3.

By Peter Adams • Oct. 31, 2025

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

By Chris Kelly • Oct. 30, 2025

Comcast loops in linear TV for cross-channel programmatic ad buys

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels. 

By Aaron Baar • Oct. 27, 2025

WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

By Peter Adams • Oct. 24, 2025

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

By Peter Adams • Oct. 22, 2025

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

By Chris Kelly • Oct. 22, 2025

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

By Aaron Baar • Oct. 20, 2025

Maximize your holiday ad spend with on-the-go video

Consumer surveys are showing mixed sentiments about this year’s holiday season.

Oct. 20, 2025

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

By Chris Kelly • Oct. 16, 2025

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

By Peter Adams • Oct. 16, 2025

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

By Jessica Hammers • Oct. 16, 2025

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

By Chris Kelly • Oct. 15, 2025

From AI to human ingenuity: Powering marketing’s growth engine

Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.

Oct. 13, 2025

PubMatic: Our Nvidia partnership is paying off

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

By Aaron Baar • Oct. 10, 2025

Instacart grows its retail media bona fides with TikTok integration

The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

By Aaron Baar • Oct. 9, 2025

How Keurig Dr. Pepper embraces flywheel marketing to drive performance

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

By Chris Kelly • Oct. 9, 2025

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

By Sara Karlovitch • Oct. 7, 2025

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

By Peter Adams • Oct. 6, 2025

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

By Jessica Hammers • Oct. 2, 2025

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

By Peter Adams • Oct. 1, 2025