Ad Tech: Page 3
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Retrieved from NBC Sports on February 22, 2022Q&A
What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.
By Chris Kelly • Feb. 23, 2022 -
Kraft Heinz teams with Google to accelerate digital transformation
The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.
By Chris Kelly • Feb. 18, 2022 -
Trendline
What you need to know about data in marketing
The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Walmart's ad business hits $2B as automation plays larger role
Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.
By Peter Adams • Feb. 18, 2022 -
Google's end to cross-app tracking on Android marks latest advertiser hurdle
As tech giants respond to privacy concerns, how do mobile advertisers keep up?
By Sara Karlovitch , Natalie Koltun • Feb. 17, 2022 -
Walgreens bolsters retail media network with self-serve programmatic, clean room
Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.
By Chris Kelly • Feb. 17, 2022 -
Google sets its own shakeup to mobile ad IDs, promising less 'blunt' approach
Attempting to reassure platforms roiled by a similar move from Apple, the search giant said existing features won't wind down for at least two years.
By Peter Adams • Feb. 16, 2022 -
Trade Desk cuts out middlemen like Google with direct access to premium ad inventory
Publishers like The Washington Post are leveraging OpenPath to try to eliminate some of the opaqueness in digital ads that has irked advertisers.
By Peter Adams • Feb. 15, 2022 -
IAB warns of 'measurement blackout' as marketer priorities remain misaligned
Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.
By Peter Adams • Feb. 9, 2022 -
Retrieved from Unsplash on July 22, 2021Deep Dive
How media conglomerates are plotting the future of measurement and identity
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
By Chris Kelly • Feb. 8, 2022 -
WPP gains early access to Instacart ad products in latest retail media bet
Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.
By Peter Adams • Feb. 7, 2022 -
Innovid acquires TVSquared in quest to realize cross-platform measurement
Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.
By Peter Adams • Updated March 3, 2022 -
Amazon reveals ad services revenue as segment hits $9.7B
While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media.
By Peter Adams • Feb. 4, 2022 -
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Opinion
Google's Topics shows the ad industry needs a better case for targeting
As third-party cookies are phased out, advertisers must adapt, writes Debra Fleenor, founder and president of ad-ops company Adapex.
By Debra Fleenor • Feb. 3, 2022 -
What marketers can expect in 2022 amid continued uncertainty
As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.
Feb. 3, 2022 -
Deep Dive // The dissolution of third-party cookies
What's next for advertisers as Google changes course again on cookie alternatives
Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.
By Chris Kelly • Jan. 28, 2022 -
Apple's services segment hits record $19.5B as company shakes up mobile advertising
The category, which includes advertising, has potentially benefited from privacy changes enacted by the iPhone maker that have negatively impacted rivals.
By Peter Adams • Jan. 28, 2022 -
Instacart rolls out shoppable brand pages for CPGs
The digital storefronts, which list the products that are in stock at users' most recently shopped store, deepens the e-commerce company's advertising push.
By Catherine Douglas Moran • Jan. 28, 2022 -
Deep Dive
Can retailers grab more CPG ad dollars without repeating digital media's mistakes?
While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.
By Peter Adams • Jan. 25, 2022 -
Retrieved from Unsplash on July 22, 2021
MNTN acquires QuickFrame in hopes of streamlining CTV ad production
The deal follows the ad tech firm's acquisition of Ryan Reynold's Maximum Effort Marketing agency last summer.
By Chris Kelly • Jan. 24, 2022 -
Data marketing spend tops $29B in US as cookie deadline looms
Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts.
By Peter Adams • Jan. 24, 2022 -
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.
By Peter Adams • Jan. 18, 2022 -
Deep Dive
Can restaurant marketers get digital right while facing panoply of pressures?
Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.
By Chris Kelly • Jan. 18, 2022 -
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Koltun • Jan. 13, 2022 -
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.
By Peter Adams • Jan. 13, 2022