Ad Tech: Page 4
-
Amazon upgrades ad suite with new data clean room, AI image generator
A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.
By Peter Adams • Oct. 26, 2023 -
Google brushes off ad controversies as search, YouTube regain momentum
More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.
By Peter Adams • Oct. 25, 2023 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
IPG Q3 revenue below expectations
Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future.
By Aaron Baar • Oct. 23, 2023 -
Snap helps brands streamline creator partnerships with new solutions
Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.
By Aaron Baar • Oct. 19, 2023 -
Why Inspire Brands puts identity at the center of its marketing
Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.
By Chris Kelly • Oct. 19, 2023 -
How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.
By Chris Kelly • Oct. 18, 2023 -
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Marketers see promise in push to ‘decouple’ retail media data
At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.
By Peter Adams • Oct. 17, 2023 -
How Target is expanding its retail media network as holiday marketing heats up
Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.
By Peter Adams • Oct. 13, 2023 -
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
By Aaron Baar • Oct. 12, 2023 -
Dentsu, VideoAmp guarantee audience across major publishers
In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
By Chris Kelly • Oct. 12, 2023 -
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.
By Aaron Baar • Oct. 12, 2023 -
Opinion
The future of shoppable TV ads? It isn’t QR codes
Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
By Peter Hamilton • Oct. 11, 2023 -
Why Momentum is betting machine learning can upgrade experiential
Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.
By Peter Adams • Oct. 9, 2023 -
Sponsored by Fyllo
It’s beginning to look a lot like context
Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success.
By James Ramelli • Oct. 9, 2023 -
Microsoft debuts platform to help retailers launch and scale an ad business
The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.
By Aaron Baar • Oct. 2, 2023 -
ISpot.tv earns first-ever MRC accreditation as measurement battle heats up
The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.
By Chris Kelly • Sept. 26, 2023 -
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
By Chris Kelly • Sept. 20, 2023 -
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
Walmart Connect bows Sponsored Video ads to drive holiday inspiration
The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.
By Peter Adams • Sept. 15, 2023 -
‘Consolidation or evaporation’: Marketers get decisive about retail media spending
At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”
By Peter Adams • Sept. 14, 2023 -
Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.
By Sara Karlovitch • Aug. 25, 2023 -
TikTok enables new search ad functionality for marketers
The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK.
By Aaron Baar • Aug. 24, 2023 -
Comscore, ANA’s SeeHer develop gender equality insights tool
GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.
By Aaron Baar • Aug. 21, 2023 -
Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom
The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.
By Peter Adams • Aug. 18, 2023