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WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

Slinky makes social media debut with search for new jingle

The effort from the 75-year-old toy brand focuses on TikTok and Instagram and directs fans to SoundCloud where they can create their own take on the tune.

How McDonald's boosts mobile growth with Famous Orders platform

The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

Column

Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.

Liftoff, Vungle merge to form broad mobile app growth platform

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

FanDuel bets on mainstream audiences with first national campaign

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2

CEO Sonia Syngal said stepped-up marketing investments, improved brand management and technology enhancements are paying off.

Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground

The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.

Nissan taps Waze's destination-based data to alert drivers to scenic landmarks

The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.

Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

Michelob Ultra supports gender equality in sports with $100M pledge

The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.

Sephora plans first campaign highlighting Black-owned brands

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP will serve as a major test of whether the retailer can scale in ad tech.

Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

TikTok partners with Shopify to pilot in-app shopping

Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.

82% of advertisers apply brand values to media spending decisions, survey finds

More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.

McDonald's taps new global, US CMOs in executive shuffle

The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.

Deep Dive

Can agencies adapt as the future of work takes shape?

Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible.

Coca-Cola serves free Lime rides to encourage recycling plastic bottles

A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.

Pepsi and 'Billions' star rouse football fans to watch at home

A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.

How QSR loyalty programs stack up in 2021

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against rivals' long-standing programs.

Q&A

LG finds new recipe for kitchen experiences with media channels like Twitch

Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.

Instagram expands Shop tab ads globally, further building out e-commerce potential

Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.

UPDATED: Aug. 24, 2021 at 2:21 p.m.

Walmart sends musicians home for back-to-school concerts, shoppable livestream

The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time.

Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation

The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.