Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.

Sociable: X’s long-term business is again threatened by Musk’s rule

The beleaguered platform cannot sustain a long-running advertiser boycott.

Ally’s generative AI experiment reduces marketing busywork

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO. 

Teen TikTok usage plateaus — here’s what the numbers say

While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.

AB InBev US CMO to resign as Bud Light woes continue

Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington.

Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop

The liquor brand teamed with Black-owned gifting company Unwrp and rap artist Teezo Touchdown to create gift-wrapping paper that nods to the genre. 

Nike names new CMO as it chases next era of growth

After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.

Burger King, McDonald’s fling fast-food footwear with Fila, Crocs

Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.

Disney, Verizon help bring children’s wishes to life with AR experience

Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

Lego uses AR for transatlantic snowball throwing contest

Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.

How generative AI can bolster organic search strategies for insurance companies

Insurers can embrace AI to adapt to consumer preferences and offer reliable information, according to New York Life’s Zerlina Jackson and Evan Finkelstein.

How Pop-Tarts Bites hones its messaging with data-driven insights

A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. 

Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

Bud Light partners with Zach Bryan around Super Bowl LVIII

The Anheuser-Busch InBev brand will host a concert with the musician the weekend of Super Bowl LVIII as part of its Backyard Tour music series. 

Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG

The new deal will enable Amazon merchants to connect with Facebook and Instagram users.

Campaign Trail: Postmates animates food-fueled fever dreams

Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond.

E.l.f. caters to Gen Z’s entrepreneurial spirit with Roblox experience

A virtual space focused on helping players build “dream startups” is themed around several of the beauty marketer’s top products.

Coca-Cola uses AI to envision the year 3000 on Las Vegas Sphere

The transformation of the attention-grabbing venue builds on the launch of Coca-Cola Y3000 Zero Sugar, a beverage co-created with AI.

Unilever spins TikTok soap opera as part of #CleanTok sponsorship

A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.