Page 3


  • Meta's setup at the Cannes International Festival of Creativity 2024.
    Image attribution tooltip
    Permission granted by Sean Ebsworth Barnes
    Image attribution tooltip

    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

  • People mill around an Apple store at location in Maryland.
    Image attribution tooltip
    Chip Somodevilla via Getty Images
    Image attribution tooltip

    Apple to drop its BNPL option in US

    The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

  • A starbucks cup next to a suitcase.
    Image attribution tooltip
    Courtesy of Marriott International
    Image attribution tooltip

    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
    Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

  • Side by side pictures of two displays with mannequins.
    Image attribution tooltip
    Daphne Howland/Marketing Dive
    Image attribution tooltip

    A year after marketing turmoil, a more subdued Pride Month

    Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

  • Oscar Mayer bacon ad
    Image attribution tooltip
    Courtesy of Oscar Mayer
    Image attribution tooltip

    Oscar Mayer hacks fake ads to show off its bacon-smoking process

    Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.

  • A YouTube Shopping advertisement shows Clorox wipes set out on a wood table.
    Image attribution tooltip
    Permission granted by Instacart
    Image attribution tooltip

    Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

    Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

  • Young woman relaxing with smartphone on sofa
    Image attribution tooltip
    Marco_Piunti via Getty Images
    Image attribution tooltip

    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

  • A Topgolf ad appears on a living room TV screen as a viewer holds a remote up in the foreground
    Image attribution tooltip
    Permission granted by Disney Advertising
    Image attribution tooltip

    Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

    New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

  • A person smiles at smart phone being held up on a tripod.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart signs as partner for Forbes’ inaugural Creator Upfronts

    The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services. 

  • An out-of-home ad featuring a Ben & Jerry's campaign
    Image attribution tooltip
    Courtesy of Ben & Jerry's
    Image attribution tooltip

    Ben & Jerry’s first ad campaign in years is a call for more activists

    Created with DCX Growth Accelerator, the effort calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing.

  • A diverse group of people hanging out, against a white background.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart targets Gen Z with apparel brand relaunch

    Launching via the retailer’s Roblox experience, the overhaul of the “No Boundaries” private label is its latest attempt to gain traction in fashion.

  • Albertsons
    Image attribution tooltip
    Courtesy of Albertsons
    Image attribution tooltip

    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    Updated June 13, 2024
  • Uber app tracking a driver
    Image attribution tooltip
    Leon Neal via Getty Images
    Image attribution tooltip

    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
    Image attribution tooltip
    Courtesy of Apple
    Image attribution tooltip

    Apple unveils Apple Intelligence, OpenAI partnership at WWDC

    The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

  • Reddit DoubleVerify
    Image attribution tooltip
    Retrieved from Reddit on June 12, 2024
    Image attribution tooltip
    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

  • Two people in Skyy Vodka campaign
    Image attribution tooltip
    Courtesy of Skyy Vodka
    Image attribution tooltip

    How Skyy vodka is reformulating disruption for a new generation

    A campaign running heavily on digital channels uses retro visuals and nostalgia to stand out while nodding to the brand’s marketing heritage.

  • Vlad Guerrero Jr drinking Bodyarmor
    Image attribution tooltip
    Courtesy of Bodyarmor
    Image attribution tooltip
    Q&A

    How BodyArmor’s CMO is playing catch-up in the crowded hydration market

    Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.

  • Flavor Flav clock for Red Lobster
    Image attribution tooltip
    Courtesy of Red Lobster
    Image attribution tooltip

    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

  • The Apple logo is displayed on the exterior of an Apple Store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip
    Deep Dive

    What Apple’s adoption of RCS for iPhones could mean for marketers

    Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

  • WNBA Commissioner Cathy Engelbert carries a basketball on the floor of the New York Stock exchange
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip
    Opinion

    Why brands should be championing women’s sports from sideline to spotlight

    The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

  • A group of people in a Dr Pepper ad
    Image attribution tooltip
    Courtesy of Dr Pepper
    Image attribution tooltip

    How Dr Pepper passed Pepsi by marketing around football, flavor innovation

    The 140-year-old soda brand has relied on investment, patience and agile marketing to become the number two soft drink in the U.S.

  • A sign is posted at the Nvidia headquarters on May 25, 2022 in Santa Clara, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Kantar: AI pivot helps fuel brand value growth following down year

    Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

  • Voters cast ballots at a polling place on November 6, 2018 in Kirkwood, Missouri. Voters across the country are casting ballots in a midterm election that could change the balance of both the U.S. House and Senate.
    Image attribution tooltip
    Scott Olson/Getty Images via Getty Images
    Image attribution tooltip

    IAS launches deepfake measurement offering ahead of 2024 election

    The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.