Domino’s expands remit of AOR WorkInProgress after campaign wins

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s AI-powered data and identity capabilities at a time of widespread signal loss for marketers. 

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.

Sociable: Trump extends US TikTok sell-off deadline once again

The ByteDance-owned app will now have until June 18 to work out a deal. 

How CMOs can stay reactive as Trump tariff chaos threatens budgets

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.

Marketers are moving at the speed of culture — but can they define it?

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

Dove addresses BO at concerts with music festival-focused campaign

“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.

How Kellanova’s clean room is improving targeting and lifting sales

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

Why Olaplex is leading with emotion for its latest refresh, campaign

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

PepsiCo names new US beverages CMO amid soda category disruption

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.

Harry’s resets brand with push beyond product-focused marketing

The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.

Sociable: Amazon makes last-minute bid for TikTok US

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce. 

Chili’s serves up ‘Office’ nostalgia at new Scranton location

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

Hellmann’s turns ketchup into currency to push mayo, fries combo

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

Trader Joe’s roasts in-store retail media

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.

Heineken taps WPP’s AI muscle to strengthen below-the-line marketing

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

Adobe’s latest integration shows a path forward for cookieless campaigns

In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

Danone’s CMO on adapting advertising as GLP-1 upends the food industry

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.

How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform. 

Sociable: xAI acquires X in deal that secures the app’s immediate future

Elon Musk is using AI hype to effectively save X from financial oblivion.