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Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”
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Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
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New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
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How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
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Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
Updated Sept. 27, 2024 -
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
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Privacy laws raise questions for advertisers: Here’s what the numbers say
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
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Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
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What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
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Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
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Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
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Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
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Nespresso celebrates aluminum in environmental-forward campaign
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
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Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
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Q&A
Mazda’s CMO on how a new brand platform helps it punch above its weight
WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.
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Coca-Cola to discontinue its Spiced flavor after 7 months
The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.
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Kay Jewelers refreshes brand to better reach Gen Z, millennials
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
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Sociable: TikTok updates search ads with keyword targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
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Hi-Chew introduces new mascot Chewbie to expand US presence
The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”
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Taco Bell teams with musician Omar Apollo for hot sauce collaboration
To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the up-and-comer’s latest album via its rewards app.
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Deep Dive
What FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
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Qdoba looks to own National Queso Day on its way to national expansion
New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.
Updated Sept. 26, 2024 -
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
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Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat
A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.
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Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
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