The Latest
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Courtesy of Mall of America
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
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LegalZoom Design Team
Sponsored by LegalZoomWhy your agency’s state of incorporation should be a core business decision
The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.
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Getty Images
Wpromote acquires Giant Spoon, merging performance, creative proficiencies
By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.
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Courtesy of Omnicom
Omnicom-IPG deal closes as agencies chase scale to revive growth
The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing.
Updated Nov. 26, 2025 -
Courtesy of Molson Coors
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
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Courtesy of Maybelline
Maybelline taps into microdrama trend with holiday content series
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.
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Courtesy of Urban Outfitters
How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.
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Courtesy of Vaseline
Q&AInside Vaseline’s social-first, innovation-led marketing playbook
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
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Courtesy of American Eagle
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
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Courtesy of Kraft Heinz
Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.
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Permission granted by Uber
Uber debuts first national holiday ad as focus on suburbs grows
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.
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Courtesy of Currency Group
3 ex-Cashmere execs seek to unlock culture’s enterprise value
Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer.
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Courtesy of Gap
Gap ties viral marketing to retail results as Gen Z relevance rises
A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.
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Daphne Howland/Marketing Dive
Sephora reorganizes US marketing department
The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.
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Courtesy of McDonald's
McDonald’s lets the Grinch take over with holiday campaign
The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.
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Alamy
The CMO-CFO relationship: Here’s what the numbers say
Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.
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Courtesy of Carnival Cruise Line
Carnival combats screen-induced ‘fun deficit’ with new brand platform
New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.
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Courtesy of Target
Target to launch ChatGPT app with multi-item baskets, fresh food
The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.
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Getty Images
How Danone optimizes creator-driven ads as investment surges
CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.
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Getty Images
Creator ad spend to reach $37B as marketers turn to AI for scale: IAB
While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the creator space, concerns remain.
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Courtesy of Urban Outfitters
Deep DiveHow Gen Z is reshaping holiday marketing — and what brands can do about it
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
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Permission granted by Dove Men+Care
How Unilever is pushing sports marketing beyond broadcast convention
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
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Getty Images
CMOs see support for brand building fade while ROI scrutiny rises: NIQ
Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.
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Getty Images
Value tops shoppers’ wish lists this holiday season in new survey
Gen Z is the most likely to shop in physical stores this season, at a rate of 91%, according to new data from Mastercard.
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Permission granted by Diageo
Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits
The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.
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Courtesy of Amazon
Deep DiveWill Amazon’s AI-powered one-stop shop for advertising change the game?
At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.
