The Latest
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Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.
Updated 9 hours ago -
Adobe Stock
Sponsored by RoktMaximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever
Unlock new revenue during the Transaction Moment.
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Courtesy of Unilever
Axe rolls out World Cup date experience with TikTok sweepstakes
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
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Getty Images
Black representation drives brand opportunities: Here’s what the numbers say
Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.
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Courtesy of Target
Target puts creators at forefront of Pokémon anniversary campaign
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
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Michael M. Santiago via Getty Images
Google brings AI Max for Search out of beta, will deprecate legacy tools
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
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Courtesy of Dr. Squatch
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
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Courtesy of American Eagle
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
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Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
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Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
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Courtesy of Pinterest
Sociable: Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
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Courtesy of Chili's Grill & Bar
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.
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Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
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Alamy
Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’
The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.
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Alamy
Meta to shoot past Google in digital ad revenue for first time: Emarketer
Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.
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Courtesy of State Farm
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
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Courtesy of Archer
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal
Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.
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Courtesy of Chipotle
Chipotle overhauls rewards system
More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.
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Courtesy of Smashburger
Smashburger hires newcomer agency Understory amid creative revamp
The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.
Updated April 13, 2026 -
Courtesy of Popeyes
Popeyes bites into anime fandom with ‘One Piece’ collaboration
The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.
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Alamy
WPP names first chief transformation officer to drive Elevate28 plan
Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.
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Courtesy of PepsiCo
ColumnCampaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
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Courtesy of Harley-Davidson
Harley-Davidson resets brand ahead of growth strategy rollout
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
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Courtesy of Sazerac
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
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Getty Images
Publicis leans on Microsoft in race to lead agentic AI for marketers
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
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Courtesy of Kotex
Kotex displays art inspired by menstruation to confront taboos
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
