The Latest
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Retrieved from Pinterest on April 21, 2026
Sociable: Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
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peshkov via Getty Images
OpinionHow AI is making ad creative faster — and more fair
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
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Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
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Courtesy of Pizza Hut
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
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Courtesy of Burger King
Burger King returns to ‘Star Wars’ galaxy as turnaround push endures
CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
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Courtesy of Kraft Heinz
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
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Courtesy of Snickers
Snickers extends ‘Hungry’ platform around peanut butter products
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
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Courtesy of Green Mountain Coffee Roasters
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
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E.l.f. Cosmetics/Oberland
E.l.f. promotes longtime CMO Kory Marchisotto to president
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
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Getty Images
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
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Courtesy of Fluor
Adobe expands agency partnerships as part of agentic AI platform debut
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
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Mario Tama via Getty Images
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
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Getty Images
Viant acquires TVision to realize CTV advertising trifecta
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
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Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.
Updated April 20, 2026 -
Courtesy of Unilever
Axe rolls out World Cup date experience with TikTok sweepstakes
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
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Getty Images
Black representation drives brand opportunities: Here’s what the numbers say
Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.
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Courtesy of Target
Target puts creators at forefront of Pokémon anniversary campaign
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
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Michael M. Santiago via Getty Images
Google brings AI Max for Search out of beta, will deprecate legacy tools
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
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Courtesy of Dr. Squatch
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
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Courtesy of American Eagle
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
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Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
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Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
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Courtesy of Pinterest
Sociable: Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
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Courtesy of Chili's Grill & Bar
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.
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Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
