The Latest

  • People speaking during a conference event.
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    sanjeri via Getty Images
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    Top marketing conferences to attend in 2025

    From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals. 

  • DoorDash Ads Manager images
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    Courtesy of DoorDash
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    Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

    The delivery platform also added offsite capabilities and sponsored brand placements for CPG brands as delivery platforms race to improve ad offerings.

  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
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    Courtesy of Dr. Squatch
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    How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’

    The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.”

  • Three people during a virtual panel.
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    Catherine Douglas Moran/Marketing Dive
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    ‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies

    Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.

  • An image of a music festival.
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    Courtesy of Anheuser-Busch InBev
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    How Corona found success with YouTube Shorts

    The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

  • Man and woman sitting next to each other on stage during a panel at IAB's Connected Commerce Summit
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    Peyton Bigora/Marketing Dive
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    5 ways grocers can master shoppable video, connected TV

    Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

  • Johnnie Walker Squid Game bottle
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    Courtesy of Diageo North America
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    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”

  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    New brands jump at endorsement deals with influencers, celebrities: study

    Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

  • Business person addressing colleagues at a corporate business meeting
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    Portra via Getty Images
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    How brands can reduce their carbon footprint to make advertising gains

    Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.

  • A stack of snack food packages from Mondelez International, including Wheat Thins, Oreos, Ritz and Sour Patch kids.
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    Courtesy of Mondelē​​z International
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    Mondelēz expands generative AI marketing bets with new platform

    Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.

    Updated Sept. 27, 2024
  • Examples of Gopuff's new ad capabilities on three smartphone screens
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    Courtesy of Gopuff
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    Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features

    The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
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    monkeybusinessimages via Getty Images
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    Privacy laws raise questions for advertisers: Here’s what the numbers say

    A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.

  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Sour Patch Kids translates corporate lingo as Gen Z enters the workforce

    A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.

  • Two individuals on stage seated in chairs, on the left a middle-age man in a suit jacket and on his right a woman in a black blouse
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    Peyton Bigora/Marketing Dive
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    What to know about privacy laws when collecting personal data on shoppers

    Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.

  • DOJ TikTok COPPA lawsuit for children privacy violations
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    Michael M. Santiago via Getty Images
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    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen integrates Google’s generative AI to enhance app experience

    Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”

  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

  • Nespresso
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    Courtesy of Nespresso
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    Nespresso celebrates aluminum in environmental-forward campaign

    The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.

  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

  • Coca-Cola's newest product launch, Coca-Cola Spiced.
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    Courtesy of Coca-Cola
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    Coca-Cola to discontinue its Spiced flavor after 7 months

    The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025.

  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.