The Latest

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  Bic reignites ‘Flick Your Bic’ tagline for a new generation

  A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

  Brand Strategy

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  Sponsored by ERM Marketing & Communications Agency

  Yes. Now is actually the best time to tell your organization’s sustainability story.

  Compliance is coming. Sustainability is about to become your advantage.

  Brand Strategy

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  How MLB is leveraging automation and data to enhance fan messaging

  The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.

  Data/Analytics

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  E.l.f. promotes affordable beauty with true crime-inspired mockumentary

  “Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

  Mobile

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  Go Figure: 3 big marketing numbers from March

  From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

  Data/Analytics

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  Heineken raises a glass to connecting via shared musical tastes

  At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

  Mobile

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  Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

  For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

  Brand Strategy

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  Q&A

  How Scotts Miracle-Gro evolves marketing as gardening goes year-round

  The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

  Brand Strategy

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  Inside Walmart’s creator-driven social commerce playbook

  The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

  Brand Strategy

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  Publicis sharpens sports marketing focus with 160over90 acquisition

  Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

  Agencies

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  How brands and agencies are operationalizing AI as the tech matures

  Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

  Brand Strategy

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  Column

  Sociable: Meta highlights improvements to its ad serving program

  The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

  Mobile

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  Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

  A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.

  Brand Strategy

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  Fanta reaches out to gamers with Xbox anniversary collaboration

  The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

  Brand Strategy

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  Q&A

  Albertsons on its ChatGPT ads test and push for retail media transparency

  Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

  Data/Analytics

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  Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

  The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

  Brand Strategy

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  Jack in the Box names CMO to strengthen product innovation, loyalty

  Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

  Brand Strategy

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  More CMOs struggle with workloads as confidence in teams slips: report

  While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

  CMO Corner

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  PubMatic offers agentic platform access to indie agencies in new deal

  A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

  Agencies

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  P&G’s Pritchard on how brands must navigate a new epoch in marketing

  The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

  Brand Strategy

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  How brands and agencies are strategizing CTV investments in 2026

  Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

  Video

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  Column

  Campaign Trail: Billie designed a surreal world with women in mind

  The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

  Campaign Trail

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  How Aerie is pushing back against AI content with Pamela Anderson

  CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

  Brand Strategy

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  Why Hollister made a music video instead of a traditional ad campaign

  The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

  Brand Strategy

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  Ferrero plans largest marketing commitment to date for World Cup push

  The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend Tom Brady.

  Mobile

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  Nearly $100B in global ad growth at risk if energy crisis persists: WARC

  Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins. 

  Data/Analytics

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