The Latest

  • Paul Kotas at Amazon UnBoxed
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    Courtesy of Amazon
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    Deep Dive

    Will Amazon’s AI-powered one-stop shop for advertising change the game?

    At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

  • A person teaching students new digital skills in a class setting
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    Getty Images
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    Sponsored by The Association for Supply Chain Management (ASCM)

    What supply chain leaders need to know about upskilling and reskilling

    The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

  • Actor Walton Goggins (right) appears as the Grinch alongside Mindy Lou Who in new holiday ads from Walmart.
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    Permission granted by Walmart
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    How Walmart is deploying the Grinch to boost holiday marketing

    The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

  • App icons for generative AI assistants OpenAI ChatGPT, Google Gemini, Anthropic Claude, DeepSeek, Meta AI and xAI Grok are pictured on a smartphone screen.
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    Getty Images
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    Gartner: AI agents fail to ease CMO pain amid need for deeper shifts

    Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to deliver results.

  • Three people sitting on a couch watching a soccer game on TV.
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    Getty Images
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    PubMatic touts AI’s role in stronger-than-expected Q3 earnings

    In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

  • Emmitt Smith for Geico
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    Courtesy of Geico
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    Geico puts emotional spin on value for new brand platform

    Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.

  • A Liquid Death ad in The Running Man
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    Retrieved from Liquid Death on November 13, 2025
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    Column

    Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’

    The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

  • E.l.f. products on the shelf
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    Retrieved from E.l.f. Beauty on November 13, 2025
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    E.l.f. bets on power of sound for kinder social media algorithms

    A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

  • Shea Moisture shoppable ad
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    Retrieved from Bravo on November 12, 2025
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    Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

    Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

  • Instacart holiday ad
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    Courtesy of Instacart
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    Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

    Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

  • Disney's Zootopia 2 activation on Snapchat
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    Courtesy of Snapchat
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    Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’

    The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.”

  • Josh Allen wears a pizza sweater at a holiday party behind a table filled with pizza and Pepsi while holding a slice of pizza.
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    Courtesy of Pizza Hut
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    Pizza Hut dishes out holiday value in multichannel campaign

    The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

  • Attendees at McDonald's TinyTAN Happy Meal Magic Meet-Up
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    Courtesy of McDonald's
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    How McDonald’s turned K-pop fandom into a mass-market cultural play

    An experiential activation crafted by the IW Group helped the fast food giant benefit from buzz around the return of BTS.

  • Shoppers wait in line at a major retailer
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    Jessica McGowan / Stringer via Getty Images
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    Marketers must wrestle with vanishing middle class in 2026: WARC

    Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
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    Courtesy of Amazon
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    Deep Dive

    Inside Amazon DSP’s growing bid to marketers — and threat to competitors

    Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
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    Courtesy of Home Depot
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    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

  • The Wendy's logo displayed near a Wendy's restaurant on June 18, 2024 in Austin, Texas.
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    Brandon Bell / Staff via Getty Images
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    Wendy’s doubles down on marketing effectiveness as part of turnaround

    The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value. 

  • Professional IT Programer Working in Data Center on Desktop Computer.
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    stock.adobe.com/Gorodenkoff

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    Stagwell, Palantir ready broader rollout of AI-powered marketing platform

    The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

  • Corona Cero Winter Olympics ad
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    Courtesy of Corona Global
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    How Corona Cero mixed AI, human insights to find Olympic gold

    Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

  • Starbucks holiday cups in an ad
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    Courtesy of Starbucks
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    Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

    “Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”  

  • A person stands in front of a camera recording themselves
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    Getty Images
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    Definition of ‘TV’ is expanding: Here’s what the numbers say

    Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.

  • Coca-Cola holiday campaign
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    Courtesy of Coca-Cola
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    Why Coca-Cola keeps pushing the limits of generative AI despite backlash

    An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.

  • A large outdoor sign features Meta's blue infinity loop logo on a white background above the company name "Meta" and the address, "1 Hacker Way." The sign sits on a curved concrete base in a landscaped area with mulch and dirt.
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    Alamy
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    Column

    Sociable: Documents show Meta earns billions from scam ads, Reuters reports

    Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.

  • Etsy holiday ad
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    Courtesy of Etsy
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    Etsy spotlights importance of personalized gifting for holiday ads

    A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

  • 5 Gum ad video
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    Courtesy of 5 Gum
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    5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

    The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
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    Courtesy of Chewy
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    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.