The Latest
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Illustration: Emma Erickson
TrackerThe complete Super Bowl 60 ad tracker for 2026
TurboTax will return to the Super Bowl for the 13th consecutive year with an extension of its “Now This Is Taxes” campaign.
Updated Dec. 3, 2025 -
FRAME Studios
Sponsored by GSTVIs your brand overlooking the value of convenience retail media?
Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.
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Courtesy of Walmart
Deep DiveHow the best marketing campaigns of 2025 navigated uncertain times
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
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Courtesy of Unilever
Magnum Ice Cream Company names Publicis media AOR, with AI in focus
The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments.
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Courtesy of NBCUniversal
How NBCU’s new tools boost ads as live TV events take center stage
Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.
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Getty Images
Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”
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Getty Images
Combating the consumer ‘joy deficit’ this season
Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.
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Courtesy of Hi-Chew
Hi-Chew’s lifestyle marketing strategy helps it savor US growth
The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.
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Courtesy of Zola
How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push
CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.
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Getty Images
WPP Media enriches influencer offering with YouTube creator data deal
The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.
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Photo by Yan Krukov from Pexels
Q&AHow AARP built a media network to link brands with consumers over 50
Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.
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Getty Images
Pinterest expands into CTV advertising with TvScientific acquisition
This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities.
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Retrieved from Dollar Shave Club on December 11, 2025
Dollar Shave Club’s first AI-generated ad makes tech the punchline
The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.
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Drazen Zigic via Getty Images
Will 2026 be more volatile for marketing? Here’s what the numbers say
Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.
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Courtesy of Maker's Mark
Maker’s Mark nets first sports league sponsorship with Unrivaled
The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.
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Peyton Bigora/Marketing Dive
How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’
CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.
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FG Trade Latin via Getty Images
Meta streamlines brands’ creator partnerships with AI-powered updates
New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.
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Courtesy of Zoom
Q&AHow Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings
Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.
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Courtesy of Home Depot
Home Depot builds bridge to influencers with creator portal
To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.
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Courtesy of Procter & Gamble
P&G’s Native to debut 50-part microdrama series as genre takes off
P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.
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Permission granted by Q-tips
Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs
An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.
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Courtesy of Gap
Q&AGap’s CMO on leveraging the brand’s Katseye success for the holidays
Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch.
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Chip Somodevilla via Getty Images
Advertising growth resilient in face of tariff, AI disruption: report
WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.
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Courtesy of U.S. Soccer
Q&AUS Soccer’s CMO on its World Cup campaign as brands take the pitch
The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.
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Getty Images
Nielsen strengthens ties with Amazon advertisers via audience segments
Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.
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Courtesy of The Hershey Company
How Hershey remade its iconic holiday ad as an interactive experience
The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.
