The Latest

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  Geico puts emotional spin on value for new brand platform

  Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.

  Brand Strategy

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  Sponsored by Sportradar

  Owning the moment: How brands can win the 2026 World Cup with real-time, data-driven activation

  Turn every World Cup goal into a brand moment that drives emotion, loyalty and action.

  Data/Analytics

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  Column

  Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’

  The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

  Brand Strategy

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  E.l.f. bets on power of sound for kinder social media algorithms

  A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

  Brand Strategy

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  Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

  Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

  Brand Strategy

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  Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

  Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

  Mobile

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  Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’

  The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.”

  Mobile

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  Pizza Hut dishes out holiday value in multichannel campaign

  The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

  Brand Strategy

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  How McDonald’s turned K-pop fandom into a mass-market cultural play

  An experiential activation crafted by the IW Group helped the fast food giant benefit from buzz around the return of BTS.

  Brand Strategy

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  Marketers must wrestle with vanishing middle class in 2026: WARC

  Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

  Brand Strategy

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  Deep Dive

  Inside Amazon DSP’s growing bid to marketers — and threat to competitors

  Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

  Agencies

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  Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

  “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

  Brand Strategy

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  Wendy’s doubles down on marketing effectiveness as part of turnaround

  The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value. 

  Brand Strategy

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  Stagwell, Palantir ready broader rollout of AI-powered marketing platform

  The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

  Agencies

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  How Corona Cero mixed AI, human insights to find Olympic gold

  Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

  Brand Strategy

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  Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

  “Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”  

  Brand Strategy

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  Definition of ‘TV’ is expanding: Here’s what the numbers say

  Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.

  Data/Analytics

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  Why Coca-Cola keeps pushing the limits of generative AI despite backlash

  An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.

  Brand Strategy

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  Column

  Sociable: Documents show Meta earns billions from scam ads, Reuters reports

  Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.

  Social Media

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  Etsy spotlights importance of personalized gifting for holiday ads

  A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

  Mobile

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  5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

  The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

  Mobile

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  Chewy ramps up creator storefronts ahead of holiday season

  More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

  Social Media

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  Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

  An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

  Brand Strategy

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  Q&A

  Inside Lowe’s social-first holiday push as Gen Alpha enters the market

  CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

  Brand Strategy

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  Column

  Sociable: Snapchat brings Perplexity AI to inboxes

  Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface. 

  Mobile

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  Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’

  The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

  Creative

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