The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    He Gets Us, the campaign designed to increase cultural attention around Jesus, will return to the Super Bowl for the fourth consecutive year.

    Updated Dec. 3, 2025
  • Walton Goggins for Walmart
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    Courtesy of Walmart
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    Deep Dive

    How the best marketing campaigns of 2025 navigated uncertain times

    The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

  • The TikTok app is displayed on an Apple iPhone.
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    Getty Images
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    Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

    After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.

  • corporate signage in silver and blue outside of a factory entrance
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    Christopher Furlong via Getty Images
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    Unilever’s top marketer to depart amid structural shakeup at CPG giant

    Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.

  • Vizio TV in a living room
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    Courtesy of Vizio
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    Inside Walmart Connect as retail media, CTV convergence accelerates

    Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

  • Imagery featuring products from Athletic Brewing Company
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    Courtesy of Athletic Brewing Company
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    Athletic Brewing links with OpenTable in latest bid to sober-curious

    The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products.

  • A collage of products featuring Weight Watchers' new logo
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    Permission granted by WeightWatchers
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    WeightWatchers revamps brand identity to better tap into GLP-1 craze

    Mrs&Mr, appointed WeightWatchers’ global brand agency of record in September, led the identity refresh, which includes a new logo and typeface.

  • Two people eat Cava
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    Courtesy of Cava
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    Cava experiments with social-first marketing via dating microseries

    The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social channels.

  • ice cream
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    Courtesy of Unilever
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    Magnum Ice Cream Company names Publicis media AOR, with AI in focus

    The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

  • Mock-up of arrival ads on Peacock
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    Courtesy of NBCUniversal
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    How NBCU’s new tools boost ads as live TV events take center stage

    Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

  • FTC regulation cable television internet
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    Getty Images
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    Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

    The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

  • Stressed hispanic man paying for a lot of christmas gifts
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    Getty Images
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    Combating the consumer ‘joy deficit’ this season

    Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

  • Hi-Chew in Fortnite
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    Courtesy of Hi-Chew
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    Hi-Chew’s lifestyle marketing strategy helps it savor US growth

    The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

  • Zola campaign
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    Courtesy of Zola
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    How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

    CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.

  • an influencer doing a make up tutorial on camera
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    Getty Images
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    WPP Media enriches influencer offering with YouTube creator data deal

    The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

  • Older couple sits at a table, with one person sitting at the laptop
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    Photo by Yan Krukov from Pexels

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    Q&A

    How AARP built a media network to link brands with consumers over 50

    Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier. 

  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest expands into CTV advertising with TvScientific acquisition

    This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

  • A gorilla shaves in a Dollar Shave Club ad
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    Retrieved from Dollar Shave Club on December 11, 2025
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    Dollar Shave Club’s first AI-generated ad makes tech the punchline

    The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

  • Close up of man with shopping basket buying groceries at the store.
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    Drazen Zigic via Getty Images
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    Will 2026 be more volatile for marketing? Here’s what the numbers say

    Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.

  • Maker's Mark sponsorship of Unrivaled
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    Courtesy of Maker's Mark
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    Maker’s Mark nets first sports league sponsorship with Unrivaled

    The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

  • Interior of Manassas, Virginia, Sprouts
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    Peyton Bigora/Marketing Dive
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    How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

    CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.

  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Meta streamlines brands’ creator partnerships with AI-powered updates

    New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

  • Bowen Yang for Zoom
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    Courtesy of Zoom
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    Q&A

    How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

    Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

  • Home Depot creator portal logo
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    Courtesy of Home Depot
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    Home Depot builds bridge to influencers with creator portal

    To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

  • P&G Native minisoap poster
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    Courtesy of Procter & Gamble
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    P&G’s Native to debut 50-part microdrama series as genre takes off

    P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.