The Latest
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Permission granted by StarKist Co.
Why StarKist chose to consolidate its marketing at one agency
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
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Courtesy of Crocs
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
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Courtesy of Shinola
ColumnCampaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad
The Detroit-based design company’s first brand campaign, created with agency GentleForces, features and was directed by actor Nicholas Braun.
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Joe Raedle via Getty Images
Panera Bread hires CMO from Cava as transformation work continues
Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain.
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Courtesy of Cava
Q&AHow Cava outperforms in fast casual despite frugal marketing budget
The chain has made bets on social content, loyalty and experiences to make the most of a marketing budget that’s just over 1% of revenue.
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Mario Tama via Getty Images
OpinionHow brands can navigate the Paramount-WBD merger chaos
The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.
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Permission granted by Shoe Carnival
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
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StockPlanets via Getty Images
Smartphone school ban could imperil billions in social media ad revenue
While a national ban is currently hypothetical, Emarketer’s research on its potential impact reflects the rapidly changing regulatory landscape for mobile.
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Permission granted by Cuisinart
Cuisinart caters to thumb-scrolling consumers with short-form series
The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.
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Courtesy of Dove
Dove’s marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
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Retrieved from Zillow on August 13, 2026
ColumnSociable: Pinterest partners with Zillow for ad targeting
Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.
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Courtesy of Urban Outfitters
Urban Outfitters embraces campus life in first CTV commercial
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.
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Permission granted by Gap Inc.
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
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Courtesy of CeraVe
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
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Courtesy of Rhone
Rhone CMO on marketing at an inflection point for the apparel brand
Created in-house, with media handled by Kepler Group, “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions.
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Courtesy of Jif
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
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Courtesy of WPP
WPP’s streamlined strategy secures new business as revenue declines narrow
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
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Courtesy of Procter & Gamble
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
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Courtesy of Bazooka Brands
Bazooka puts reality TV rivalry center stage in social-forward campaign
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
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Retrieved from Foot Locker on August 06, 2026
Foot Locker reinforces role in sneaker culture with new brand platform
The campaign was created with Someplace, an agency founded by three Wieden+Kennedy veterans who had worked on the Nike account for years.
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Getty Images
Nielsen acquires DoubleVerify to link ad verification, audience measurement
The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.
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Courtesy of Reddit
ColumnBehind Reddit and YouTube’s roles in AI visibility
Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.
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Courtesy of Papa Johns
Papa Johns changes CMOs, ramps up mass marketing amid struggles
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
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Courtesy of Michelob Ultra
Deep DiveHow 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
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Justin Sullivan via Getty Images
Kraft Heinz pours nearly $100M more into marketing to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
