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Latest marketing trends in consumer packaged goods

CPG marketing has remained robust even as economic pressures persist in 2023. With revenues up, brands have invested more in media to preserve loyalty in the face of price hikes while also hashing out messaging strategies for a post-pandemic landscape.

included in this trendline
  • How marketing powerhouses P&G and Coca-Cola leverage AI
  • Why Kind keeps it simple in latest wellness-focused marketing play
  • Pepsi embraces maximalism for first visual overhaul in 14 years
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.