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Inside the latest data marketing strategies

For the past few years, the data landscape has faced significant upheaval. To address these challenges, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns.

included in this trendline
  • Heineken tests attention-based metrics to track sponsorship success
  • 60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts
  • How technology changes the way beauty brands interact with consumers
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.