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The world of e-commerce post-pandemic

E-commerce skyrocketed in 2021 from an emerging opportunity due to the coronavirus pandemic. Even after vaccine rollouts and social distancing mandates drop, consumers will likely remain wary of physical shopping, making e-commerce a key tactic marketers may adjust toward for the long haul.

included in this trendline
  • M&M's leads CPG brands on DTC strategy
  • Netflix enters e-commerce fray as subscription growth slows
  • TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.