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How brands are harnessing influencer marketing

As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company's human side. Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.

included in this trendline
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  • How Häagen-Dazs met its $1.5M commitment to underrepresented creators
  • How Champion shifted its brand name from a noun to a verb with new campaign
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.