Social Media: Page 3
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Courtesy of Google
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.
By Aaron Baar • Feb. 15, 2024 -
Courtesy of Coca-Cola
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Derek Abella for Industry Dive
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
Kelly Sullivan via Getty Images
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
Courtesy of Snapchat
How Super Bowl advertisers are upping their game on Snapchat
Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.
By Aaron Baar • Feb. 7, 2024 -
Courtesy of Coca-Cola
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
Courtesy of NFL
NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.
By Sara Karlovitch • Feb. 2, 2024 -
Justin Sullivan / Staff via Getty Images
ColumnSociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Sara Samora/Marketing Dive
ColumnSociable: Social media CEOs face tough questions over child protection in Senate
In a tense session, senators pushed their case that social platforms need to do more to protect young users.
By Andrew Hutchinson • Feb. 1, 2024 -
Sean Gallup via Getty Images
YouTube revenue tops $9B in sign ad-spending appetites are recovering
A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.
By Peter Adams • Jan. 31, 2024 -
Nuttapreya Sirisommai via Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Courtesy of Ruffles
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.
By Aaron Baar • Jan. 25, 2024 -
Chainarong Prasertthai via Getty Images
ColumnSociable: BeReal adds feed for celebrities and brands
RealBrands will see brand accounts get their own focus in-stream.
By Andrew Hutchinson • Jan. 25, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Deyo • Jan. 22, 2024 -
Courtesy of Hyatt
Hyatt global brand platform invites travelers to ‘Be More Here’
Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.
By Sara Karlovitch • Jan. 22, 2024 -
AsiaVision via Getty Images
Sponsored by MetaThe brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand
Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions.
Jan. 22, 2024 -
Courtesy of Snapchat
Snap brings AR try-on experience to San Francisco art exhibit
Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.
By Aaron Baar • Jan. 18, 2024 -
Retrieved from YouTube on January 17, 2024
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
elmaine Donson via Getty Images
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
simplehappyart via Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Deyo • Jan. 11, 2024
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