Social Media: Page 5
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3 ways your brand can build community with Gen Z on social media
The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024.
Dec. 19, 2023 -
YouTube reinforces brand safety for growing Shorts format
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.
By Jessica Deyo • Dec. 14, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Frito-Lay reaffirms commitment to diverse creators with new campaign
Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.
By Chris Kelly • Dec. 12, 2023 -
Dentsu: Ad market to grow 4.6% as brands priortize attention over reach
An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.
By Peter Adams • Dec. 11, 2023 -
Twitch launches annual recap with new game, marketing push
The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.
By Sara Karlovitch • Dec. 11, 2023 -
Advertisers will ramp up spend on creators in 2024, IAB forecasts
Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.
By Jessica Deyo • Dec. 7, 2023 -
Column
Sociable: The age of virtual influencers is coming, bringing new considerations for brands
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
By Andrew Hutchinson • Dec. 7, 2023 -
Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
By Peter Adams • Dec. 4, 2023 -
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
By Aaron Baar • Nov. 30, 2023 -
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
By Jessica Deyo • Nov. 30, 2023 -
Column
Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
By Andrew Hutchinson • Nov. 30, 2023 -
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
By Chris Kelly • Nov. 29, 2023 -
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
By Peter Adams • Nov. 29, 2023 -
Deep Dive
How the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023 -
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
By Peter Adams • Nov. 28, 2023 -
Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.
By Chris Kelly • Nov. 28, 2023 -
Pop-Tarts unveils edible mascot for inaugural bowl game
The brand also launched an interactive “Prop-Tarts” experience to dole out free Pop-Tarts to consumers who correctly predict elements of the game.
By Jessica Deyo • Updated Dec. 6, 2023 -
Deep Dive
Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
By Peter Adams • Nov. 28, 2023 -
Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
By Chris Kelly • Nov. 27, 2023 -
Secret Island Salmon swims upstream with ‘F-word’ campaign
Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.
By Christine Blank • Nov. 22, 2023 -
Sociable: Will chaos at OpenAI benefit social media’s AI projects?
With the dust still yet to settle, many are now wondering what comes next for the AI field.
By Andrew Hutchinson • Nov. 21, 2023 -
Sociable: X’s long-term business is again threatened by Musk’s rule
The beleaguered platform cannot sustain a long-running advertiser boycott.
By Andrew Hutchinson • Nov. 20, 2023 -
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
By Chris Kelly • Nov. 20, 2023 -
Dove, animated influencer promote mental health ahead of Thanksgiving
Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.
By Aaron Baar • Nov. 20, 2023 -
Teen TikTok usage plateaus — here’s what the numbers say
While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.
By Sara Karlovitch • Nov. 17, 2023