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Inside the growing world of marketing agencies

The pandemic pushed brands to seek outside help in navigating rapidly growing digital channels like e-commerce. Forecasts predict marketing spend will continue to grow, priming the category for greater innovation and dealmaking.

included in this trendline
  • Agency M&A outlook: Change is coming
  • Inside Macy's plan to scale its budding retail media business
  • Disney's ambitious bets on measurement, data and programmatic
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.