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How marketers are leveraging connected TV

CTV is forecast to grow from $25.09 billion in 2023 to $40.90 billion in 2027, with the channel accounting for more than half the time spent on digital video this year. This has made it a key channel for marketers, especially for engaging consumers who are moving away from linear TV.

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Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.