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Inside the latest data marketing strategies

For the past few years, the data landscape has faced significant upheaval. To address these challenges, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns.

included in this trendline
  • How generative AI could solve the cookie deprecation puzzle in 2024
  • McDonald’s US CMO on brand’s first-party data transformation
  • How Pop-Tarts Bites hones its messaging with data-driven insights
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.