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Inside the latest data marketing strategies

For the past few years, the data landscape has faced significant upheaval. To address these challenges, brands and other stakeholders are experimenting with numerous ways to engage online consumers while not running afoul of privacy concerns.

included in this trendline
  • Legacy media makes new bets on CTV and retail media convergence
  • Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
  • Cookies get another stay of execution — but have marketers already moved on?
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.