Skip to main content

The Marketing Dive Outlook on 2021

There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

included in this trendline
  • Google's plans to replace cookies, the ubiquitous digital marketing tactic the tech giant is killing off
  • What marketers need to know about other contenders vying for the cookie throne, including second-party data
  • How thought leaders like P&G brand chief Marc Pritchard are prepping for perpetual disruption
Note: Trendlines are a premium product, available to subscribers of our free newsletters. Access this Trendline by signing up for the Marketing Dive newsletter or enter your information if you're already subscribed.
Produced by our team of award-winning journalists, these Outlooks can help businesses navigate the uncertain road ahead in 2021.
Davide Savenije Editor-in-Chief at Industry Dive.