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How marketers are reaching Gen Z

As long as Gen Z has been a desirable target market, brands have expressed the same frustrations in trying to reach them: They don’t like ads, or at least ads in the traditional sense. Yet, the last few years have solidified qualities in Gen Z that have resulted in some successful strategies, even as the demographic remains one of the most diverse and unconventional.

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  • Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
  • CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.