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Why marketers are reinvesting in out-of-home advertising

There is a 23% rebound forecast for out-of-home advertising in 2021 as consumers start to venture outside more consistently. Explore what marketers need to consider when deciding where to allocate their media budgets and actionable takeaways for a channel that has the potential to influence purchasing decisions beyond 2021.

included in this trendline
  • Why digital OOH advertising is crucial right now
  • How brands like Uber, Dole, and Hulu are leveraging this channel to build awareness
  • What marketers need to consider for a post-pandemic marketplace
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.