Video: Page 4
-
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Hyatt global brand platform invites travelers to ‘Be More Here’
Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.
By Sara Karlovitch • Jan. 22, 2024 -
Trendline
Connected TV
Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.
By Marketing Dive staff -
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
By Chris Kelly • Jan. 11, 2024 -
Deep Dive
8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
FanDuel gives Gronk another shot in Super Bowl marketing blitz
Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.
By Jessica Deyo • Jan. 9, 2024 -
Totino’s teams with Pete Davidson to rescue football fans from ‘flat’ pizza
The comedian hypes up the pizza roll brand in an effort that also includes a tie-up with Tapatio around the Super Bowl’s Spanish broadcast.
By Jessica Deyo • Jan. 8, 2024 -
Amazon makes key hire to lead Prime Video’s advertising expansion
Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.
By Peter Adams • Jan. 5, 2024 -
Peloton brings fitness classes to TikTok in bigger push for Gen Z
A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.
By Peter Adams • Jan. 4, 2024 -
Bounty and NFL greats clean up after wings and football talk
The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl.
By Sara Karlovitch • Jan. 4, 2024 -
Planet Fitness busts gym barriers with help from Megan Thee Stallion
A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.
By Sara Karlovitch • Jan. 3, 2024 -
Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary
The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.
By Peter Adams • Jan. 2, 2024 -
Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands
“New Guy” developed out of conversations with Majority, a diversity-focused creative agency that is part of the marketer's OpenX arrangement with WPP.
By Chris Kelly • Jan. 2, 2024 -
Geico thaws Caveman on road to the Super Bowl
A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.
By Chris Kelly • Dec. 22, 2023 -
Oreo sets Super Bowl return a decade after watershed Twitter play
The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.
By Peter Adams • Dec. 20, 2023 -
Hotels.com recruits NBA stars to promote mobile app, loyalty program
A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.
By Jessica Deyo • Dec. 19, 2023 -
Trivago introduces brand refresh with ads localized with help from AI
The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.
By Peter Adams • Dec. 15, 2023 -
Forget Gen Z: MoonPie targets extraterrestrials in need of a treat
Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.
By Peter Adams • Dec. 13, 2023 -
IPG Mediabrands strikes deal with Amazon for ad-supported streaming
Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal.
By Aaron Baar • Dec. 11, 2023 -
Coca-Cola enlists Hollywood talent for Christmas shorts
Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign.
By Chris Kelly • Dec. 11, 2023 -
Twitch launches annual recap with new game, marketing push
The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.
By Sara Karlovitch • Dec. 11, 2023 -
Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say
Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.
By Sara Karlovitch • Dec. 8, 2023 -
State Farm takes inside look at NFL players and ‘at-home teammates’
Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.
By Chris Kelly • Dec. 6, 2023