Video: Page 5

  • Geico's Caveman character
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    Courtesy of Geico
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    Geico thaws Caveman on road to the Super Bowl

    A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.

    By • Dec. 22, 2023
  • Director Dave Laden watching a video monitor
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    Courtesy of Mondelez International
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    Oreo sets Super Bowl return a decade after watershed Twitter play

    The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.

    By • Dec. 20, 2023
  • Explore the Trendline➔
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    Flickr; Robert S. Donovan
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    Trendline

    Connected TV

    Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

    By Marketing Dive staff
  • NBA stars Nikola Jokić and Peyton Watson are pictured walking together
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    Courtesy of Expedia
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    Hotels.com recruits NBA stars to promote mobile app, loyalty program

    A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

    By • Dec. 19, 2023
  • Trivago brand refresh materials on mobile devices
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    Courtesy of Trivago
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    Trivago introduces brand refresh with ads localized with help from AI

    The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.

    By • Dec. 15, 2023
  • a MoonPie OOH advertisement near a sign for Roswell, NM
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    Courtesy of MoonPie
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    Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

    Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.

    By • Dec. 13, 2023
  • A sign is seen outside of an Amazon Go store at the Amazon.com Inc. headquarters on May 20, 2021 in Seattle, Washington.
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    David Ryder via Getty Images
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    IPG Mediabrands strikes deal with Amazon for ad-supported streaming

    Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal.

    By Aaron Baar • Dec. 11, 2023
  • Coca-Cola Christmas short film poster
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    Courtesy of Coca-Cola
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    Coca-Cola enlists Hollywood talent for Christmas shorts

    Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign.

    By • Dec. 11, 2023
  • Example gameplay of the Twitch Recap Game
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    Courtesy of Twitch
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    Twitch launches annual recap with new game, marketing push

    The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

    By • Dec. 11, 2023
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

    Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found.

    By • Dec. 8, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
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    Courtesy of Team Whistle
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    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By • Dec. 6, 2023
  • An illustration depicts a soda bottle in a football field surrounded by various size eyes.
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    Illustration: Derek Abella for Industry Dive

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    Tracker

    Super Bowl LVIII: Tracking every ad

    The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.

    By Marketing Dive staff • Dec. 6, 2023
  • Jar of Hellmann's on football field
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    Courtesy of Hellmann's
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    Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

    The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

    By • Updated Dec. 5, 2023
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By • Dec. 1, 2023
  • Mars Wrigley Canada's "Study Beats" program featuring a person with headphones studying. The program includes ASMR content meant to relieve studying stress.
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    Courtesy of CNW Group/Mars, Incorporated
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    Mars brand Excel Gum uses ASMR to relieve studying stress

    Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.

    By Aaron Baar • Nov. 30, 2023
  • Animated characters the Geico Gecko and Netflix's Leo hold coffee cups
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    Courtesy of Netflix
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    Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

    The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.

    By • Nov. 30, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Addressable TV stakeholders form trade organization as ad spend grows

    Forty percent of TV advertisers expect to spend more on addressable advertising in 2024 compared to 2023, according to new research.

    By • Nov. 30, 2023
  • A couple carrying Walmart bags in the retailer's new shoppable holiday content series.
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    Permission granted by Walmart
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    How Walmart’s shoppable rom-com bridges holiday content, commerce

    Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.

    By • Nov. 28, 2023
  • Macy's Thanksgiving Day Parade
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    Courtesy of NBCUniversal
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    Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

    A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

    By • Nov. 22, 2023
  • Jimmy Fallon and Jake from State Farm
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    Courtesy of State Farm
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    State Farm conjures celebrities for biggest creative launch in 3 years

    Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.

    By • Nov. 21, 2023
  • Shaquille O'Neal and Skee-Lo for Pepsi
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    Courtesy of Pepsi
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    Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

    In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.

    By • Nov. 20, 2023
  • A race car serves as a backdrop in a "Laps of Legends" promotion photo.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra celebrates Formula 1 legends with Williams Racing

    As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.

    By • Nov. 20, 2023
  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Deep Dive

    Sleigh the season: Will caution stifle the holidays or can marketers win?

    Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

    By • Nov. 16, 2023
  • Boyz II Men for a Chili's ad campaign
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    Courtesy of Chili's Grill & Bar
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    Chili’s remixes Baby Back Ribs jingle with Boyz II Men

    The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

    By • Nov. 14, 2023
  • Close up of businessman using a laptop with graphs and charts on a laptop computer.
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    courtneyk via Getty Images
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    Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

    Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

    By Aaron Baar • Nov. 13, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023