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The advertising transition to retail media platforms

Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Companies like Kroger and Walmart are attracting CPG marketers that seek to closely tie advertising messages to the point of sale and tap into first-party data.

included in this trendline
  • Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M
  • Why the media network craze is just getting started
  • Inside Macy’s plan to scale its budding retail media business
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.