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How marketers are preparing for a cookie-less world

As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a 'measurement blackout'.

included in this trendline
  • How prepared is the ad industry for a cookieless future?
  • Google tests Topics, but advertisers remain skeptical
  • Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.