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How marketers are preparing for a cookie-less world

As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a 'measurement blackout'.

included in this trendline
  • Data clean room craze raises new questions about access, interoperability
  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness
  • Unilever first to test Disney’s identity integration with Trade Desk
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.