Building an Effective Marketing Communications Strategy
May 18, 2021 • Webinar 2pm ETRegister
As vaccinations for COVID-19 increase, businesses are reopening their physical locations. For some, this good news comes with changes, such as schedule adjustments or revised regulations. Many are asking: What is the most effective way to communicate new hours and safety protocols—and just welcome customers back?
During the pandemic, almost all customer interactions—from sales to promotions—jumped exclusively online. With a return to in-person contact, businesses now have more avenues for reaching their customers. Using a mix of digital and print components, they can create messages that work across multiple locations and channels. In this interactive webinar, we explore the foundation of an effective marketing communications strategy:
- What businesses need to tell their customers as they open their doors
- The effect of digital fatigue on consumers
- Why a mix of digital and print is the most effective way to reach your audience