Time is currency for consumers living increasingly urban, digital-first lives. For retailers and brands, shoppers’ desire for “Urban Efficiency” must be about much more than just fast shipping and easy returns. It must be about respecting their time, and aggressively eliminating friction from their customer experience.


IBM’s “Consumer Passions 101” web-series explores four key human values that offer retailers and brands the North Star their technology investments need. Join part two of the series to learn more about:

  • What “Urban Efficiency” means in terms of shopper expectations

  • Why retailers and brands need to retrain five foundational organizational capabilities: stores, digital innovation, supply chain, retail operations and customer engagement

  • How data and technology can enable retailers and brands to deliver on Urban Efficiency 

This episode features Mo Rajani (Director New Business Development, Strategy & Innovation, Macy’s), Rebecca Fitts (Retail & Real Estate Strategist) in conversation with Giri Agarwal (Chief Strategy Officer, Incisiv).