Ion Interactive, a provider of landing-page software, has launched iPhone-optimized landing-page services.

The new services combine the company?s existing mobile framework with its LiveBall quick-start program. Ion said that this new service allows customers to launch iPhone-optimized landing pages within minutes, without the coding.

?Our LiveBall platform focuses on continuing the ad,? said Justin Talerico, cofounder/CEO of ion, Boca Raton, FL. ?When you click on an SMS message, a search or in-app ad or from an email, the ad is at a crossroads.

?It can end right there and shuffle you off to some quasi-related page somewhere, or it can continue ? moving you from click to click until you're conversion-ready,? he said. ?Our strategy is to move people into specialized pages that drive conversion.

?We use highly optimized and sophisticated user experiences to make that happen.?

Ion is a provider of landing page software and its Web-based platform, LiveBall, lets customers create, test and analyze landing pages, conversion paths and microsites.

Besides LiveBall?s Quick Start features, the new platforms include five pre-built iPhone landing pages and conversion paths.

The landing pages need fill-in-the-blank text to launch.

Additionally the new LiveBall platform has a custom iPhone-optimized image library and iPhone-ready forms.

Ion claims its LiveBall loud-based software platform lets non-technical people create, test and analyze campaign-specific landing pages, microsites and conversion paths.

According to ion, American Greetings saw its cost-per-acquisition drop by 20% in its first five months using LiveBall.

Mr. Talerico said that all the advertisements within all of the iPhones and applications for the platform have to link somewhere.

?The places they link need to be optimized in order to generate results,? Mr. Talerico said. ?Mobile pages ? perhaps more than any other kind of pages ? become these little bundles of ROI potential.

?In the hand, user experience is everything,? he said.

Mr. Talerico said that the LiveBall platform helps brands convert the impulse of a consumer?s click into real business.

Ion said the challenge of where to send campaign-driven traffic is the greatest task for a marketer.

For retailers, Mr. Talerico said that they can use LiveBall to target an affluent market and lower its cost per action.

?[Mobile] is more important than ever before to go where the people are and where they are spending,? Mr. Talerico said. ?Mobile marketing can and should be performance based end-to-end and it should be the most efficient spend on the books.

?The economy has pushed all spend to be scrutinized based on its return,? he said. ?I don't see this changing even as things improve.

?For mobile to thrive, it must deliver return on spend and in order to do that mobile marketers must extend their ads to become conversion experiences. They must turn clicks into business.?