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Best of automotive sector articles

Ford taps Microsoft for multichannel campaign featuring mobile
Ford Motor Co. tapped Microsoft Advertising to build awareness for the Ford Sync product via branded experiences for MSN, XBox Live and mobile.
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Toyota mobile campaign achieves 9.2 percent engagement rate
Toyota?s use of mobile bar codes in a marketing campaign at Giants Stadium resulted in a 9.2 percent fan engagement rate.
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Volkswagen sees more than 2M downloads of iPhone game
Volkswagen of America Inc. claims that its game, Real Racing GTI, has been downloaded more than 2 million times.
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SMS case study: Fox Chevrolet
This case study clearly demonstrates how SMS marketing can help drive sales of cars.
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Honda Insight mobile ad campaign claims 27 percent CTR
Automaker Honda Motor Co. Ltd.'s mobile advertising campaign to promote the launch of the Insight hybrid model achieved a click-through rate of 27 percent.
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