Diesel is running interactive ads in Interview Magazine's new iPad application to promote its multichannel ?Be Stupid? campaign.

The fashion brand has embedded videos for the Be Stupid campaign that come alive on the iPad screen, making Diesel's once static print ad interactive.

?Our launch has been very much targeted to our core U.S. subscriber base which is closely aligned to the early-adopter Apple customer, as it contains high proportion of creative professionals across media, entertainment, technology and other early adopter groups,? said Francis Malone, London-based CEO of Interview. ?The Interview audience is very much the creative class, and this is a core group of high influencers and opinion leaders.

?While this is really valuable, this early adopter group has very high expectations with regard to both experience and performance.?

Diesel is a designer clothing company that produces apparel for men and women.

Interview is a magazine that covers fashion, art and entertainment.

Interview launched the largest digital magazine to date on the iPad this month featuring 22 advertisers, 20 of which added interactive components to their ads.

Advertisers include Dedon, Fred Perry and Diesel.

Here is the video that is embedded in the Diesel ad within Interview:

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Get Stupid
Diesel?s ad in Interview is looking for 100 individuals performing so called, "stupid acts" to be featured in the brand's upcoming music video which will also double as its 2010 clothing catalogue.

The video will also direct viewers to the participant?s personal Web sites and social networks in a pursuit to find out what real "stupid" is.

Here are some examples of existing print ads Diesel is running to support the Be Stupid campaign:

Here is another example of Diesel's ad campaign creative:

Interview
Interview?s iPad application offers the ability to download all 334 pages/screens as well as fully download additional video or audio so viewers can enjoy content even when they are not connected.

?Our strategy regarding our next issue is to launch even more rich features to our existing platform for the iPad, including an ability to more directly engage with the images on the page/screen,? Mr. Malone said. ?This means a user can tap on an item of clothing and they can tap through to find out more about the specific item and if available tap through for mobile shopping.

?We will also have multiple Web links to further enrich brand experiences,? he said.

Interview for the iPad is available only in the U.S.

The magazine intends on selling the iPad application in 9 additional countries such as the Britain, Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland towards the end of May.

In addition, the company also has at least five ?special projects? underway on specific brand and campaign initiatives that will aim to ensure the creative and development options on the iPad.

?Overall, we aim to extend our full audience network to over 2.5 million by the fall across our five media content platforms-print, online digital, mobile for the iPhone and iTouch users and mobile for the iPad audience,? Mr. Malone said.