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Oscar de la Renta, Marc Jacobs, Tiffany & Co. have spot-on social media strategies
Upscale brands such as Oscar de la Renta, Marc Jacobs and Tiffany & Co. serve as role models for other luxury marketers for their outstanding use of social media as a marketing medium, according to industry experts.
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Burberry takes third place: Luxury Marketer of the Year
Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.
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Gilt Groupe pioneers with one-page Web shopping app
Online flash-sale purveyor Gilt Groupe launched of the luxury industry?s first Google Chrome Web application to provide a streamlined shopping experience that occurs entirely on one page.
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David Yurman drives in-store foot traffic via mobile coupons
Upscale brands such as David Yurman and John Varvatos are offering mobile coupons to consumers via the Town&Country iPhone application.
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BMW, Dior, Yves St. Laurent and Burberry - News briefs
Today in luxury marketing - BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent?s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
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Three reasons why Google?s Android is succeeding
The release of the Samsung?s Galaxy tablet and Sony?s Google TV are heralding in a new era in the mobile ecosystem ? the Android Age.
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