ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Top 10 mobile advertising campaigns in Q1







Buick to raise awareness of scholarship program via Verizon iPhone ads
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The Daily iPad app with PepsiMax and Land Rover


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Dr Pepper employs animation in mobile ads to hang onto users
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Herbal Essences Microsoft Tag effort rolls out in 53,000 stores
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Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine
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Nissan builds marketing database for Quest model via iAd platform
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Toyota, HP rich-media ad campaigns exceed 4pc CTR


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Unilever breaks first iAd campaign to run on iPad
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Volkwagen blends print, mobile to enable virtual test drives
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Westin Hotels & Resorts aims for increased bookings via geo-targeted mobile ad




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