Mobile Monday Global, a community for mobile executives, has launched the Mobile Excellence Awards for the North American mobile entertainment industry.

Produced by events specialist Little Monster Media, the awards will honor marketers, visionaries and creative executives who are making a difference in mobile entertainment, one of the fastest-growing sectors in the mobile ecosystem.

"The integration of video, advertising and social networks into the mobile experience promises huge growth for all industries involved," said Allison Dollar, CEO of the Interactive Television Alliance and co-chair of the Mobile Excellence Awards. "The mobile revolution has captured the attention of the entertainment community."

Mobile Monday LA, Beverly Hills, CA, is one of the largest mobile networking groups nationwide, with an estimated 3,000 members. Many members are executives working at leading companies in the entertainment space.

The group's inaugural Mobile Excellence Awards will honor outstanding work in mobile entertainment segments such as media, marketing and technology.

Categories include corporate initiatives, consumer services, consumer experiences, content creation and marketing devices or revenue generators.

The awards are split into the mobile business, mobile technology, mobile marketing, mobile entertainment and industry star award areas.

Entries can be submitted for campaigns conducted between Jan. 1, 2007 and June 1, 2008. The first entry costs $175 and the rest $135 each.

Deadline for submissions is June 30. More details are available at http://www.mobilexawards.com.

Supporters of the awards include Digital Hollywood, Interactive Television Alliance, Parks Associates and the Mobile Entertainment Forum.

The awards gala is slated for Oct. 30 at the Academy of Television, Arts & Sciences in North Hollywood, CA, immediately after the Digital Hollywood Conference.

"There's a particular trend in the media and entertainment industry in which Hollywood and Madison Avenue brands are integrating mobile in the distribution model," Ms. Dollar said.

"So heretofore they've had no real home showcasing what's coming out of their own community and that's why we deliberately picked the TV Academy as the venue," she said.