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Target tests instant offers as mobile couponing program grows - Mobile Commerce Daily

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Target tests instant offers as mobile couponing program grows
Target is testing instant  coupons in select stores with additional on-demand promotions planned for the future as mobile coupon enrollment grows.
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Strong sales, merchant customer acquisitions drive PayPal mobile growth: EBay
EBay said mobile is accelerating thanks in part to PayPal?s growth, with the division posting its first billion-dollar revenue quarter.
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Mobile Marketing Summit New York Sept. 8: Pier 1, Equifax, Pittsburgh Penguins, Ogilvy, 1800Flowers, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
Please click here to read the entire story on Mobile Commerce Daily

InterContinental Hotels Group extends mobile booking app to Windows Phone 7
InterContinental Hotels Group has debuted a Windows Phone 7 application that lets travelers find and book hotel rooms, check rates and view or cancel reservations.
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Duttenhofer's Books, Piada tap mobile loyalty cards to reward consumers
Ohio-based bookstore Duttenhofer's Books and New York restaurant Piada are using mobile customer loyalty cards to push in-store traffic via the Stampt application.
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Swarovski continues Hello Kitty push with first branded app - Luxury Daily
Luxury Daily today - Swarovski continues Hello Kitty push with first branded app; Rolls-Royce, Ralph Lauren quickest Web site response times in Q2.
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Briefing your creative agency
Mobile marketing is heavy with dark arts. When you brief your agency, you had better know a lot about the technology available ? and which of it you want to use.
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