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McDonald?s taps augmented reality, mobile check-ins for Smurfs promotion - Mobile Commerce Daily

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McDonald?s taps augmented reality, mobile check-ins for Smurfs promotion
Fast Food giant McDonald?s is increasing Happy Meal sales by using mobile to engage consumers of all ages via a worldwide Smurfs campaign that includes augmented reality and mobile check-ins.
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Amazon lets consumers shop produce via Android app
Amazon is letting consumers in the Seattle market shop for fresh product and get it delivered to their home via a new Android application.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.
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Fandango expands mobile offerings to Windows platform
In an effort to reach its audience on every platform, entertainment destination Fandango is letting consumers pay for movie tickets on their Windows devices.
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Cabela?s enhances shopping experience via in-app purchasing, barcode scanning
Cabela?s new branded iPhone and Android apps enhance the shopping experience with in-app purchasing and the ability to scan items in store.
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10 best-practice SMS tips for luxury marketers ? Luxury Daily
Luxury Daily today - 10 best-practice SMS tips for luxury marketers; Gucci increases digital presence with Tumblr, updated mobile app.
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Creating mobile opportunities within email marketing
Here are three ways that marketers can create mobile opportunities within their email marketing programs.
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