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Sears makes out-of-home ads shoppable via QR codes - Mobile Commerce Daily

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Sears makes out-of-home ads shoppable via QR codes
Sears and Kmart are using QR codes on out-of-home advertising to enable holiday shoppers on-the-go to purchase toys directly from their smartphones.
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Mobile Commerce Daily?s Classic Guide to Mobile Commerce
Targeting retailers, mobile marketers and service providers, Mobile Commerce Daily's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Google Offers app supports mobile?s growing role in deals space
Google?s introduction of an Android mobile application for Google Offers speaks to the important role that mobile plays in the daily deals space.
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How did New York & Co. build its database of 180,000 loyalists?
Since rolling out an SMS program in June 2009, retailer New York & Co. has grown its mobile database to 180,000 opted-in consumers.
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3 ways to make a mobile Web site stand out amongst the competition
With 40 percent of smartphone owners browsing the Internet more frequently on their phones - using their devices to make holiday charity donations and buy gifts online ? it only makes sense to ensure mobile purchases are available anywhere at any time.
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How and why consumer mobile engagement is constant throughout the day
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
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