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Macy?s ramps up in-store, mobile experiences with multifaceted campaign
Macy?s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its ?Brasil: A Magical Journey" campaign.
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Home Depot encourages product sales via mobile ads
Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.
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Tablets driving large order values than smartphones and desktop: Shop.org
As mobile commerce continues to grow, many retailers are beginning to see key differences between smartphone and tablet shoppers, according to a new report Shop.org and Forrester Research.
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Massachusetts retailers leverage new app to deliver Memorial Day weekend deals
More than 100 retailers, cultural institutions and other merchants in Massachusetts are driving sales over Memorial Day weekend with special offers and discounts that are being delivered via the new MetroWest Visitors application.
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Christian Louboutin shows collections, sketches in first app ? Luxury Daily
Luxury Daily today - Christian Louboutin shows collections, sketches in first app; Louis Vuitton is most valuable luxury brand: Top 100 list.
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8 questions brands should ask about mobile app localization
Here are eight questions that brands should consider as they create their international mobile marketing strategies.
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