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What is the stall with NFC?
Near field communication technology was all the rage last year with Isis and Google leading the way. Although the potential is there, marketers have made no significant advancements as of yet.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Body Shop drives in-store traffic via mobile offers
The Body Shop is pushing special offers out to consumers via their mobile devices as a way to drive them into stores to make a purchase.
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HotelTonight broadens scope with Europe addition
Hotel booking application HotelTonight is expanding its international footprint by offering same-day mobile deals in London.
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Email abandonment rate up for lack of mobile-optimization: study ? Luxury Daily
Luxury Daily today - Email abandonment rate up for lack of mobile-optimization: study; Marc Jacobs shifts gears to bolster Chinese social media.
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How Verizon?s new data pricing scheme affects mobile marketers
Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.
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