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What works: Walgreens or CVS' mobile loyalty program
Walgreens and CVS are both strong examples of how mobile has shaken up the pharmaceutical industry. Although both companies have delved into multiple channels, here?s a look at how the two compare with iPhone applications and sites.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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GE integrates PayPal into mobile app to enhance mobile payment experience
GE has integrated PayPal into its new Wattstation Connect application to let car owners pay for charging time via their handset.
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State Farm updates iPhone, Android app to provide easier user navigation
State Farm has redesigned its iPhone and Android applications, as well as made it available on tablet devices as part of a bigger push to connect with consumers no matter what device they carry.
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Twentieth Century Fox heats up Ice Age ticket sales via QR code effort
Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.
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Swarovski spruces up Shanghai exhibit with mobile, social touchpoints
Luxury Daily today - Swarovski spruces up Shanghai exhibit with mobile, social touchpoints; Inspirato goes for summer bookings with new cruise offerings.
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Mobile image technology: Revolutionizing mobile transactions
Today?s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
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