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Mobile wallet makeover positions Google higher in NFC race
Google has revamped its mobile wallet application to now support all credit and debit cards, as well as let users disable the service remotely ? a move that further solidifies the search giant?s continuous determination to win the ongoing NFC race.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Groupon drives mobile uptake for offers with Nokia Lumia integration
Groupon and Nokia have teamed up to provide special offers to Lumia smartphone owners when they are searching in the maps feature of the phones.
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Papa Murphy?s expands SMS effort to 26 states
Pizza chain Papa Murphy?s is extending its SMS program to approximately 550 franchises in the United States, some of which are seeing mobile coupon redemption rates as high as 18 percent.
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Real hypermarket chain leverages mobile to deliver in-store coupons
German hypermarket chain Real has introduced a new mobile coupon program that lets in-store shoppers scan products with their mobile phones to instantly receive coupons that can be redeemed at checkout.
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Ralph Lauren flaunts Olympics partnership via New York Times app buyout ? Luxury Daily
Luxury Daily today - Ralph Lauren flaunts Olympics partnership via New York Times app buyout; Has China peaked for luxury spending? 
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Mobile provides thread through all brand activation points
When we talk about what makes digital activations so critical in today?s marketplace, we often discuss how it provides a thread between all activation points ? the connectivity that makes a program truly integrated.
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