ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Home Depot exec: Mobile allows access to an endless aisle - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

Home Depot exec: Mobile allows access to an endless aisle
NEW YORK ? A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
Please click here to read the entire story on Mobile Commerce Daily

Use mobile to lure customers to stores, keep them there: Google
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and can help keep them there, according to a new report from Google. Please click here to read the entire story on Mobile Commerce Daily

Groupon edges closer to replacing email with mobile as main transaction driver
Groupon reported yesterday that 45 percent of its North American transactions in March came from mobile as users increasingly look to Groupon for local offers when they are on the go and have their mobile device in hand.
Please click here to read the entire story on Mobile Commerce Daily
 
EBay turns to mobile app to drive Mother?s Day sales
EBay is using its local delivery mobile application to help consumers find last-minute Mother?s Day gifts and bolster sales. 
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free