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Victoria?s Secret makes in-app games a staple of mcommerce strategy
Victoria's Secret is once again rolling out a series of games within its mobile application, signaling the importance that apps play for the retailer in building engagement and driving sales.
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Belk campaign pulls 13.1pc of sweepstakes registrants into SMS opt-in
Southern retailer Belk recently finished its 125 Days of Prizes Campaign, resulting in a large increase in mobile activity and social engagement.
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Ugg steps up mobile strategy to drive awareness, sales
Ugg Australia for Men is stepping up its mobile strategy with new ads and a responsive design site to reach its target audience where they are spending time and drive sales.
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Fidelity offers mobile check deposit for on-the-go investment advisors
Fidelity Investments added a mobile check deposit feature to its mobile applications in an effort to cater the changing needs of financial advisors and family office professionals that are doing more work out of the office.
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