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Staples exec pinpoints accordion-style checkout to win mobile conversions
SAN ANTONIO, TX ? A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion-style performing well so far.
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Amex EveryDay Card makes mobile a key focus to target multitaskers
Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles. 
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Crocs earns back mobile investment in two months
SAN ANTONIO?Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the channel.
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Why Beyond the Rack is betting big on tablets
SAN ANTONIO, TX ? A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand?s next big push given how the device owners generate the best revenue per visit.
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