Retailers? promotional strategies get mobile makeover with bigger lifecycle focus - Mobile Commerce Daily
Retailers? promotional strategies get mobile makeover with bigger
lifecycle focus
As retailers? grasp of mobile becomes more sophisticated, many are looking beyond
free-shipping offers and other transaction-driven promotions to deliver more
personalized content to not only drive sales but also encourage a variety of
mobile behaviors throughout the purchase cycle.
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Domino?s crowdsourced menu app creates 100,000 new pizzas
Australia?s Domino?s Pizza Enterprise has seen thousands of sign-ups for its
crowdsourcing application enabling local consumers to design their own pizzas,
advertise them on social media sites and receive a part of the sales.
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American Express looks to foster payments innovation with token
system
American Express is swapping card numbers for tokens with its new NFC-based,
token payment service.
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Greyhound entices consumers with mobile booking via new app
Greyhound, a national provider of intercity bus transportation, is aiming to
entice consumers to buy more bus tickets via its new mobile application, which
features mobile booking and a rewards program.
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