Burger King bets on PayPal, digital cards for mobile payments, offers - Mobile Commerce Daily
Burger
King bets on PayPal, digital cards for mobile payments, offers
In a bet that near-field communications mobile payments may still not be ready
for prime time, Burger King has opted to power its application with PayPal?s
cloud-based, PIN-driven solution.
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Walgreens
exec: NFC payments doubled following Apple Pay integration
NEW YORK ? A Walgreens executive at the Mobile Women to Watch 2015 Summit
discussed the drugstore chain?s mobile strategies and achievements, including
seeing in-store NFC payments double after integrating with innovative partners
such as Apple Pay.
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Starwood
Hotels exec: Mobile keys augment product strategy, cater to consumers? needs
NEW YORK ? A Starwood Hotels executive at the Mobile Women to Watch 2015 Summit
revealed the hospitality brand?s plans to roll out mobile room keys at Aloft
hotels beginning today, with plans for bringing the Bluetooth-enabled
technology to its other properties in the next year.
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AutoTrader
focuses on mobile customer journey to drive conversions
NEW YORK ? An AutoTrader.com executive at the Mobile Women to Watch 2015 Summit
said that by focusing more closely on the customer journey instead of primarily
on channels, this has helped the company to better serve audiences, translating
into increased engagement.
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