Victoria?s Secret?s taps convergence between mobile messaging, commerce
Victoria?s Secret is using an interactive mobile chat solution to socialize with users of its Pink Nation application and provide exclusive access to the brand?s annual Fashion Show.
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Best Buy drives repeat visits during holidays with Ibotta app
Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application.
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Atlanta?s Midtown merchants enlist beacons for mobile loyalty program
A handful of merchants located in Atlanta?s Midtown district are participating in a new beacon-based mobile rewards and payments program to meet the needs of the neighborhood?s young, tech-savvy residents.
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PayPal comes out punching with wearable payments
Pebble smartwatch wearers can now make payments and receive payment notifications through online service PayPal and its mobile application, which shows the growing momentum of the wearable movement, anticipated to become a payment norm within a few years.
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Sears texts shoppers when reserved products are ready to try on
Sears is using text notifications to bring even more convenience to the rush of the holiday season by alerting consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.
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