Fox Networks taps DirecTV to entice more consumers on mobile
Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV?s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV?s services.
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Regal Entertainment pushes eGift cards sales with mobile-optimized incentive
Regal Entertainment Group, the company behind movie theatre chain Regal Cinemas, is aiming to drive last-minute holiday sales online and on mobile devices by enticing consumers with a free $10 mobile-optimized Regal eGift card for every $50 in eGift cards purchased.
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Yellow Pages app streamlines shopping with product search feature
The Yellow Pages mobile application is rolling out a feature that enables users to pinpoint locations of products at a variety of major retailers, including Macy?s, Home Depot and Walmart.
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Yoox serves up gifts at imagined dinner party
Italian fashion and design retailer Yoox is highlighting its eclectic gift assortment with a shoppable digital dinner party filled with tastemakers.
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