Walmart.com exec says mobile deserves starring role in SEM, product searches - Mobile Commerce Daily
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Walmart.com exec says mobile deserves starring role in SEM, product searchesPALM DESERT, CA ? A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers? minds.
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Zappos execs: Omniplatform is key for healthy retargeting, ROI growthPALM DESERT, CA ? Zappos executives at eTail West 2015 discussed the brand?s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers.
Please click here to read the entire story on Mobile Commerce Daily
Brands should shift digital focus from creative to content: FGL Sports execPALM DESERT, CA ? An FGL Sports executive at eTail West 2015 discussed the need for a content-first focus to aid in digitizing the retail journey, using an example of adapting Canadian retailer Sports Chek?s print circulars for Facebook to reach more people and ramp up sales.
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Fandango sees 65pc ticket sales via mobile for Fifty ShadesMovie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures? film Fifty Shades of Grey.
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United Healthcare?s Health4Me employs mobile payments for health claims
Please click here to read the entire story on Mobile Commerce Daily
Zappos execs: Omniplatform is key for healthy retargeting, ROI growthPALM DESERT, CA ? Zappos executives at eTail West 2015 discussed the brand?s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers.
Please click here to read the entire story on Mobile Commerce Daily
Brands should shift digital focus from creative to content: FGL Sports execPALM DESERT, CA ? An FGL Sports executive at eTail West 2015 discussed the need for a content-first focus to aid in digitizing the retail journey, using an example of adapting Canadian retailer Sports Chek?s print circulars for Facebook to reach more people and ramp up sales.
Please click here to read the entire story on Mobile Commerce Daily
Fandango sees 65pc ticket sales via mobile for Fifty ShadesMovie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures? film Fifty Shades of Grey.
Please click here to read the entire story on Mobile Commerce Daily
United Healthcare?s Health4Me employs mobile payments for health claims
Health insurance provider United Healthcare?s mobile application Health4Me has introduced new features, including the ability to complete mobile payments for customers? health claims and manage their healthcare expenses.