Staples? acquisition of Makr app highlights mobile?s transaction strengths - Mobile Commerce Daily
Staples? acquisition of Makr app highlights mobile?s transaction
strengths
Staples has acquired the Makr mobile application for the iOS platform, which
allows users to design and pay for customized materials such as business cards,
invitations and stickers within the app, further augmenting the brand?s
pick-up-in-store options and tapping the instant gratification that mobile
purchases enable.
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PayPal pilots NFC as transaction volume increases 40pc
PayPal is testing NFC payments prior to the imminent split of the business from
eBay, with mobile payments transactions increasing 40 percent year-over-year,
it was revealed this week during the commerce leader?s first quarter earnings
call.
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Zappos brandishes simplicity via in-app customized widgets for
Android
Zappos is making the shopping process even more streamlined for its Android
customers by updating its mobile application to include a series of
personalized widgets, proving that offering in-app recommendations based on
previous purchasing behavior is a valuable strategy for mobile and online
retailers.
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Citi,
AT&T offer mobile phone with card to lure shoppers
Citi and AT&T are offering holders of a new card the opportunity to buy a
mobile phone and be reimbursed for the cost, targeting fans of both smartphones
and online shopping.
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