Branded vs. centralized ordering apps: Will Chipotle tip the scales? - Mobile Commerce Daily
Branded vs. centralized ordering apps: Will Chipotle tip the
scales?
Chipotle has rolled out mobile-enabled delivery services for users of the
Postmates application, following on the heels of Starbucks? similar move, even
as the latter also tests a branded solution, raising the question of whether
consumers will prefer third-party or restaurants? own mobile delivery
offerings.
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Starbucks? mobile order and pay sees hot start, aided by
integration
Starbucks? rising mobile payments transaction volume is tied to its nascent
order and pay system and stems from the company?s tying together of loyalty, a
mobile application and its in-store point-of-sale system to create a commerce
ecosystem.
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Baskin Robbins follows Dunkin? Donuts into mobile loyalty
Baskin Robbins? plan to launch a mobile loyalty program, including successful
features from Dunkin? Donuts? mobile application, will build engagement by
giving consumers a faster way to learn about time-sensitive events and offers,
while making customers more likely to redeem promotions.
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CinemaxX offers German film buffs the convenience of mobile
payments
CinemaxX is allowing movie-goers at theaters in Germany to use a mobile
application to purchase tickets and refreshments with their smartphones,
meeting consumers? accelerated demands for fast, convenient service amid the
mobile mind shift.
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